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Critical Mass // digital experience design agency
Marketing, Full Time    New York    Posted: Thursday, January 14, 2021
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PR & Communications Manager


Repeat after me: Hello Ad Age, this is ____. 

As the PR & Communications Manager, you manage PR & communications efforts across the agency. You also land & keep track of both editorial & paid media opportunities, & you support the wider marketing group in submitting award entries & nailing down speaking opportunities for our thought leaders.

If youve held a Comms or PR role in an agency environment, or if you have experience working with advertising & ad-tech clients in a PR agencythen we want to talk to you. Its great if you have experience writing for reputation management. Its even better if youve got a deep knowledge of industry events, trade publications, & key reporters.

Lastly, youre a very important member of a small Marketing group that sits within the Critical Mass Business Development & Marketing & Communications team. The marketing group is responsible for growing Critical Masss presence in the marketplace by finding creative & provocative ways to tell Critical Masss brand story. 

You Will:

  • Lead all Communication & Public Relations for the agency
  • Help establish & maintain a thought leadership content hub with op-eds, research articles, white papers & video segments
  • Manage the development of PR collateral including press releases, bios, & executive briefing books
  • Keep track of media placements & develop & maintain a format for regularly reporting results to agency executives
  • Work with North American & international offices to ensure consistency of communication & global message
  • Work in partnership with the Business Development Marketing & Communications (BDMC) team to ensure alignment of marketing activity & prospecting efforts

You Have:

  • 5+ years of experience in the area of marketing/PR/Journalism
  • Relationships with editors or journalists in key trade publications (e.g., Adweek, Ad Age, the Drum, FastCo, Campaign, etc.)
  • A keen sense of trends in the industry & experience packaging up work & news for pitching to the trades
  • A strategic mindset & an ability to execute both short-term & long-term initiatives
  • Ability to work well under pressure while maintaining a high level of energy, accuracy & positive attitude
  • A detail-oriented & organized way of working
  • Exceptional communication & writing skills
  • Great relationship-building skills & experience dealing with people from all levels & departments

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