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Intercom // platform for customer support & feedback
Marketing, Full Time    Dublin, Ireland    Posted: Thursday, December 02, 2021
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Communication has changed for people. Its changed for businesses, too.

Intercom is the only suite of customer messaging products that drives growth at every stage of the customer lifecycleacross acquisition, engagement, & support. Today more than 25,000 businesses use Intercom to connect with a billion people worldwide.

Join the company helping businesses grow revenue through live chat, & so much more.

What's the opportunity?

At Intercom we believe in the power of producing high quality content to grow our business. Over the past decade Intercom has built a reputation for publishing some of the most thoughtful & insightful content in the software industry with our blog posts, podcasts, books & guides. Those publications have also generated thousands of new leads for Intercom as weve rapidly grown our business. Were now looking for a Content Marketing Specialist to join our team & help us take our content marketing to the next level.

In this role, youll be focused on making sure our content works harder & smarter for the business, reaching more readers & attracting more customers. You'll be leading editorial projects, creating new processes & experimenting with content promotion as you help our team of editors create impactful lead-generating content. 

Youll oversee the creation of keyword-focused content & optimize our existing archive of material to help grow our organic search traffic on our flagship blog, Inside Intercom, which is recognized in the industry as a go-to source of invaluable information on customer support, marketing, sales, engineering, product, & design. Youll also have the opportunity to lead our content promotion initiatives, grow our weekly newsletter & lead a range of other projects that will help attract potential customers to Intercom. 

What will you be doing?

  • Collaborating with colleagues from across marketing & external agencies to help execute creative & impactful marketing campaigns.

  • You will be key to executing our SEO keyword strategy, conducting keyword research, creating content calendars for SEO material, & overseeing the work of creative agencies.

  • You will be refining our production processes & creating new workflows to ensure our content scales to match our fast-growing business needs. 

  • Devising new & innovative ways to distribute our content, finding new ways to connect with our target market, such as by developing partnerships with external publishers.
  • Help teams across Intercom leverage our content, ensuring our work keeps working hard for the business in multiple formats & in multiple channels.

  • Helping to measure & analyze of our content performance, & deriving insights from the data to refine our content strategy.

What skills do I need?

  • 3+ years professional experience, with at least 1 year in a marketing role.

  • Proven project management skills with a keen eye for attention to detail. 

  • Experience working on content-led marketing campaigns to generate leads & converts readers into customers.

  • Demonstrated ability to devise & implement successful keyword-driven content strategies to grow organic search traffic. 

  • Proficient with WordPress, Google Docs, & project management tools.

  • Knowledge of B2B/B2C SaaS. Youll know what the latest thinking is, who the influencers are, what the credible conferences are, etc.

  • You excel at collaborating with colleagues to get the job done & thoroughly enjoy being part of a team.

  • You thrive in ambiguous situations & love to build things from scratch.

Bonus skills & attributes

Knowledge of current customer support & customer engagement best practices, & experience creating content on this topic. 

Extra bonus would be proficiency working with Coda, which we use to manage our content production process. 


We are a well treated bunch, with awesome benefits! If theres something important to you thats not on this list, talk to us! :)

  • Competitive salary & equity in a fast-growing start-up

  • We serve lunch every weekday, plus a variety of snack foods & a fully stocked kitchen

  • Regular compensation reviews - we reward great work!

  • Peace of mind with life assurance, as well as comprehensive health & dental insurance for you & your dependents

  • Open vacation policy & flexible holidays so you can take time off when you need it

  • Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones

  • If youre cycling, weve got you covered on the Cycle-to-Work Scheme. With secure bike storage too 

  • MacBooks are our standard, but were happy to get you whatever equipment helps you get your job done

We are a diverse bunch of people & we want to continue to attract & retain a diverse range of people into our organisation. We're committed to an inclusive & diverse Intercom! We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

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