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The Farmer's Dog // DTC pet health brand
 
Media, Full Time    Greenwich Village, NY    Posted: Sunday, June 16, 2019
 
   
 
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DESCRIPTION

The Farmers Dog is a leading tech-enabled pet health brand, on a mission to disrupt the $75B global pet food industry. The company is VC-backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, & Glossier.

In an industry with little regulation, constant recalls, & rampant misleading advertising, The Farmers Dog brings a fresh perspective grounded in quality, transparency, & personalization. Through a combination of proprietary technology & a lot of heart, were completely reimagining what pet food is & how its made & delivered. Our recipes are designed in partnership with vets, freshly-cooked to USDA standards using human-grade ingredients, & sent to customers through customized subscription meal plans. Since cooking & delivering their first batch of food from a cramped Brooklyn kitchen in 2014, The Farmers Dog has fed millions of fresh, healthy meals to dogs nationwide.

The company was launched after Bretts battle to cure the stomach issues of his Rottweiler, Jada. He quickly realized just how broken the commercial pet food industry was - even the organic & natural varieties proved to be heavily processed - & it was only when his vet recommended a fresh, home-cooked diet that Jada began to improve & was eventually cured. Having witnessed first-hand the power of fresh food, he teamed up with Jonathan to rethink the industry from the ground-up & create the product they wished had existed for their own dogs (and dogs everywhere).

Join The Farmers Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, & much-needed change to the way people feed & care for their pets.

Only dream job applicants, please. #mustlovedogs

THE ROLE

In our increasingly visual, attention-depleting world, the power of the written word is wildly underestimated. The right word or phrase delivered in the right format & tone can radically change the meaning of a given image or video, & can help cut through the overwhelming clutter of our digital feeds. Were looking for a lead copywriter to refine & steward The Farmers Dogs brand voice across every channel, ensuring our messaging - whether its a piece of communication seen by millions or a text message sent to an individual customer - always simplifies & clarifies our value proposition, connects with our current & prospective customers, & strengthens our brand.
 
 
 
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