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Gainsight // enterprise software for customer success
Marketing, Full Time    Remote-US    Posted: Friday, May 07, 2021
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Why Gainsight?

At Gainsight, our mission is to be living proof you can win in business while being human first. Our values Golden Rule, Success for All, Child-like Joy, Shoshin, & Staying Thirsty guides us towards that mission.  

Gainsight is the leader in customer success & product experience software. The Gainsight Customer Cloud offers everything your business needs to retain customers & drive growth in the age of the customer. As the first cloud of its kind, Gainsight brings together the required technologies to deliver a superior post-sale experience, ensuring customers easily adopt products theyve purchased & achieve their desired business outcomes in partnership with their vendor. Gainsight joined the Vista Equity Partners portfolio in 2020.

Leading companies such as LinkedIn, Adobe, Tableau, Splunk, & Box choose Gainsight culminating in our recognition as one of the top 100 private cloud companies in the world by Forbes, one of the fastest-growing private companies in America by Magazine, & as one of 20 Great Workplaces in Tech by Fortune Magazine. Gainsights CEO, Nick Mehta, has been recognized as one of the Top SaaS CEOs in America & EYs Entrepreneur of The Year. The company has offices in California, Phoenix, St. Louis, London, & India. Gainsight is a remote-friendly workplace. Gainsight was recognized as one of the Best Work-From-Home companies in 2021.

With diversity & inclusion at the forefront of Gainsights core values, we promote a culture that celebrates diversity & inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age. By joining the Gainsight team, youll be playing a significant role in our growth, having an opportunity to put your fingerprints on our next phase of scale & customer impact, giving you the opportunity to apply & grow your expertise.

Role is based in Denver, Salt Lake City, Phoenix.

Job Description

The Marketing Campaign Manager, PX will play a crucial role within the demand generation team, responsible for executing marketing campaigns for one of Gainsights fastest growing products, Gainsight PX.  Directly aligned to Gainsights objective to move grow within new markets, the Marketing Campaign Manager will own our yearly & quarterly pipeline targets for the PX product line - leveraging best-in-class campaign methodologies to drive engagement, lead acquisition, qualified lead creation, sourced pipeline & closed-won business. The ideal candidate has had previous success managing cross-functional marketing campaigns, & is comfortable working with marketing data to further inform strategy, execution & optimization.

What You'll Do

  • Develop & execute marketing campaigns for Gainsights PX product lines - owning strategy, execution, optimization & reporting, while leveraging account-based marketing as a framework to generate demand
  • Collaborate cross-functionally across marketing functions, sales, & management teams to drive timely completion of deliverables per program, & channel - including digital, website, field events, paid media, marketing operations, & direct mail
  • Partner with sales teams to maximize yield from all campaigns, using pipeline as a primary KPI success metric, while coordinate campaign touches across marketing & sales functions
  • Define goals in the development & execution of campaigns that seamlessly integrate into company-wide business objectives
  • Manage the development of programs, segmented lists, automations, workflows & reports across the marketing technology stack for your campaigns, ensuring that all marketing operations work is executed flawlessly.
  • Own the reporting & analysis of enterprise marketing campaigns, & present recommendations, reports, & findings to the broader organization.

Required skills

What We're Looking For

  • 3+ years of experience in a marketing campaign or demand generation role. Previous experience at a B2B SaaS organization is preferred
  • 3+ years of hands-on experience using CRM, Marketing Automation, & ABM software (Salesforce, Marketo, Terminus experience preferred)
  • Experience building & scaling campaigns for enterprise segments globally. Ideally focused on selling to Marketing, Sales, Customer Success or Product Management personas
  • Deep understanding of account-based marketing, as well as modern demand generation strategies 
  • Willingness to roll up your sleeves & be a practitioner across different parts of the marketing organization
  • Ability to manage multiple projects in a fast-paced, highly cross-functional role

Job Benefits 

At Gainsight, our mission is to be living proof you can win in business while being human first. 

Your job should never be a barrier to your happinessit should be an avenue to achieve it. At Gainsight, were passionate about achieving our goalsat the office & everywhereand we work every day to create an environment that nurtures our best selves.

Here are our 5 core values

  • Golden Rule: We try to practice the Golden Rule by exercising reliability, trust & giving back to each other & our community.
  • Success for All: We believe in success for our stakeholderswhether our teammates, clients or shareholderscomes with a sincere focus on continuous learning, selfless teaching & making a difference in each others lives.
  • Child-like Joy: We aspire to experience child-like joy in our work & lives, injecting a spirit of passion, optimism & laughter into everything that we do.
  • Shoshin:  We believe in a beginners mind.  Dont surround yourself with people like you--diversity breeds creativity. 
  • Stay Thirsty, My Friends: We believe in a totally internally-driven strive for greatness.  The solution is to think more, not do more. 

Why Youll Love It Here 

  • Our Attitude: Weve created a new category from scratch & we continue to be the thought leader in Customer Success. 
  • Our Leadership: We offer the leading tech solution for driving Customer Success.
  • Our ROI: Reduce customer churn, increase up-sell, & improve customer satisfaction.
  • Our Technology: Our technology allows companies to drive retention & growth by delivering the value customers demand.
  • Our Impact: In addition to helping companies grow, weve committed to $100 million in wage expansion for underrepresented groups over the next few years.
  • Our Clients: Big companies like Box, Adobe, Marketo, & many others.
  • Our Team: Our team is composed of innovative Customer Success thought leaders & experts in their field from various industries. 

Benefits include medical, dental, vision, short & long-term disability, life insurance, 401k available on the first day of the month after start date, & flexible PTO.

Gainsight is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees. 

Pursuant to the San Francisco Fair Chance Ordinance, where applicable, we will consider for employment qualified applicants with arrest & conviction records.

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