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HelloFresh // meal kit delivery
 
Marketing, Full Time    New York City    Posted: Saturday, January 30, 2021
 
   
 
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Come see whats cookin at HelloFresh!

At HelloFresh, we want to revolutionize the way we eat by making it more convenient & exciting to cook meals from scratch. We have offices all over the world & we deliver delicious meals to millions of people.  

We are the industry leader in meal-kit subscription services & were growing all the time. We have distinct meal-kit services that cater to everyone with the most menu variety in the market, which allows us to reach an incredibly wide population of people. 

The HelloFresh team is diverse, high-performing, & international, & our work environment is an inspiring space where you can thrive as a result.

Job Description:

HelloFresh Groups Growth Marketing team is hiring a Manager, Influencer Marketing to support the rapidly growing Influencer Marketing channel. The ideal candidate:

  • Has a keen knowledge of & experience within the influencer landscape, 
  • Is a strong relationship manager,
  • Is comfortable managing complex data/analytics systems,
  • Thrives in a fast-paced, detail-oriented environment. 

HelloFresh has a large, always-on influencer program where we work with different tiers of influencers including celebrities, vloggers, micro/mid-tier partners. The candidate will be an important part of the Growth Marketing team, collaborating with peers who are experts in their respective workstreams in order to leverage influencer-created content across other growth channels.

Primary responsibilities will be cultivating high-value/visibility partnerships (including dark posters & celebrities) & providing support & oversight to junior team members for the always-on influencer campaigns. 

To succeed in this role, youll need experience in growth marketing, talent management & data/analytics to implement innovative influencer campaigns across multiple social platforms.

Responsibilities:

  • Drive customer acquisition & brand growth of HelloFresh, Green Chef & EveryPlate influencer marketing channels
  • Work cross-functionally to develop, recommend & execute influencer marketing campaigns across a variety of paid & organic channels by collaborating with key business stakeholders & external influencers
  • Lead campaign analyses looking at correlations between KPIs & test variables, including ER, CR, CAC, etc. across multiple campaigns
  • Oversee key channel tests (new channel development, partner niche) etc. in collaboration with Associate Director, Influencer Marketing
  • Identify & build relationships with key influencers & work to streamline the contract negotiation processes.
  • Manage, vet & build key relationships with dark posters & identify opportunities for 360* direct deals & celebrities that achieve upper funnel content goals
  • Provide support & knowledge to junior team members on influencer campaign tactical execution (influencer integrity vetting, content approvals, pricing, negotiation & internal logistics)
  • Work with internal analytics resources to further enhance reporting & insights within & across campaigns
  • Manage discount code creation process & the tracking of VIP Box orders
  • Research influencer landscape to inform new influencer campaign strategies

Skills needed:

  • Intellectually curious with strong analytical skills
  • Highly communicative with a sharp attention to detail & organization
  • Strategic & critical thinking you get the smaller & the bigger picture
  • Understand key business KPIs for subscription e-commerce (CAC, CLV, CR, etc.)
  • A team player with a fantastic can-do attitude ("no" isn't in your vocabulary!)
  • Excited to work in a fast-paced environment with constant change

Requirements:

  • Minimum 4-5 years of professional experience with real & consistent qualitative/quantitative results 
  • Minimum 1-2 years of experience managing team members
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
  • Fluency in Excel (Microsoft Office) & proficiency in Google platforms, Tableau, third party analytics platforms & media attribution technology/methodologies is preferred
  • Proven background in eCommerce and/or subscription business models is a plus
  • A track record in influencer campaign strategies & execution
  • In-depth knowledge of social media & influencer marketing with relevant tactical experience
  • Fluency in Excel (Microsoft Office) & proficiency in Google platforms, Tableau, third party analytics platforms & media attribution technology/methodologies is preferred
  • High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required
 
 
 
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