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Peloton // connected indoor fitness cycles
Marketing, Full Time    New York City, United States, Plano, Texas, United States    Posted: Wednesday, November 11, 2020
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Date of job posting: 11/10/2020

Location: New York, NY or Plano, TX

Recruiter: Sarah Vincent 

Internal Recruiter: Victoria Aley 

Approved for relocation support? No 


Peloton is looking for a self-motivated, detail-oriented intellectual property paralegal with 7+ years of prosecution, clearance & enforcement experience to join our growing team. In this role, you will be primarily responsible for supporting Peloton attorneys on intellectual property, marketing, clearance & Member support matters. This position requires a thorough understanding of intellectual property rights, & a working knowledge of Pelotons multifaceted business, including its partners, Members, & competitors, in order to support the achievement of business objectives.


  • Assist with all phases of trademark prosecution, including clearance, preparing applications, tracking deadlines & responding to office actions & renewals
  • Assist with the strategic management of intellectual property enforcement matters, including reviewing watch notices, managing our portfolio, preparing cease & desist letters & corresponding with the USPTO & outside counsel
  • Assist with monitoring & enforcing unauthorized use of Pelotons intellectual property & other assets on social media & in online marketplaces
  • Monitor & maintain Pelotons domain & trademark portfolio
  • Manage deadlines & correspondence with the USPTO & outside counsel related to trademark prosecution & serve as the first point of contact for internal invention disclosures
  • Conduct copyright clearance searches & assist with DMCA takedowns
  • Be primarily responsible for conducting trademark clearance searches for product, apparel & marketing teams
  • Provide support to Member-facing teams in the de-escalation of any Member Support issues resulting from intellectual property enforcement
  • Assist with special projects as needed, with the ability to work in an ever-changing environment
  • Build productive relationships & feedback loops with legal, content, brand, music, apparel, product, & community teams to drive efficiencies


  • Must be an independent & strategic thinker who is a strong team player (no job is too small or too large) & willing to take on additional responsibilities
  • Extensive knowledge of U.S. trademark rules & procedures & working knowledge of international trademark rules & procedures
  • Strong proficiency with use of the USPTOs online filing systems, including TESS, TSDR & TTAB
  • Knowledge of consumer tech world
  • Strong grasp of IP, marketing & clearance principles
  • Enjoy working in a fast-paced, disruptive business
  • Exceptional interpersonal & communication skills
  • Self-motivation, strong work ethic, & the ability to juggle an array of tasks
  • Superior project management & organizational skills
  • 7+ years experience as a paralegal at a top law firm or in-house position focused on intellectual property, clearance & litigation matters.
  • Bachelors degree required, paralegal strongly preferred (JD considered)


Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, & the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, & media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, & world-class streaming digital fitness & wellness content, creating a product that its Members love. The brands immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, & Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, & Chromecast & Android TV. Founded in 2012 & headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada & Germany. For more information, visit

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