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BlaBlaCar
long distance carpooling service
 
Marketing, Full Time       Posted: Tuesday, May 14, 2019
 
   
 
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JOB DETAILS
  Company Description

BlaBlaCar is the world's leading long-distance carpooling platform - a global, trusted community of 70 million drivers & passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together & share the cost. With the recent integration of a coach network & a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient & user-friendly, wherever there's a road, there's a BlaBlaCar.

Job Description

Why join us?

With more than 70 millions of users all over the world, BlaBlaCar is putting CRM at the core of its Marketing Strategy.
As Head of CRM you will have the unique opportunity to contribute to building a totally new transport network combining carpooling & bus. Reporting to the VP Marketing, you will lead cross-team projects with, among other, local marketing teams, paid marketing team, product team & brand team.
The Head of CRM will lead the growing CRM team, currently composed of 8 CRM Managers. The team works accross all BlaBlaCar countries & leverages a top of the art CRM & tracking stack to:

  • Engage with our community of members to strengthen member's brand loyalty

  • Increase the activity of existing members on the platform

  • Market new product features to our members

What you will directly contribute to:

  • Manage a team of talented CRM Managers

  • Own the BlaBlaCar CRM vision, roadmap, & performances

  • Conceive, implement & optimize our very first comprehensive loyalty program

  • Contribute to the comprehensive marketing strategy globally & per country, in coordination with local marketing teams, brand team, product team & paid channels team

  • Build, implement & optimize a tailored CRM strategy for countries, working hand in hand with the local marketing teams

  • Promote the new product features to ensure their adoption by our members

Qualifications

What you will need to be successful

  • Significant professional experience in Marketing, including at least one complete experience in CRM

  • Being able to both lead strategical company projects & to operationally deliver with the team

  • Prior experience in people management & people development is a must

  • Strong analytical skills

  • Be humble, structured, organized, motivated by innovation & a relentless doer

  • Enjoy working as a team-player & learning from others

  • Fluent in English

Additional Information

A few practical details about the role

  • Start: As soon as you are ready!

  • Location: Paris HQ

  • Contract: Permanent contract (CDI)

  • Compensation: Competitive package based on experience

What we offer all of our employees

  • A start-up spirit that fosters agility, teamwork & impact

  • Challenging career opportunities in a high-growth & fast-paced environment

  • An inspiring working environment including state-of-the-art office spaces

  • Free carpooling to live our value Be The Member

  • Annual BlaBlaBreak which takes us all for an unforgettable weekend

  • Possibility to do a BlaBlaSwap once a year & go work from another BlaBlaOffice abroad

  • Bi-Weekly BlaBlaTalks when we learn from each other

  • Weekly Tech Demos

What is next

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) & answer our questions in English.

Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.

You can expect us to review your application within the following 3 weeks. If your application & profile fit our requirements, we will invite you for an analytical test, followed by a call, 3 onsite interviews & a case study.

BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.

 
 
 
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