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Vayner Media // social-first digital shop
Media, Full Time    New York City    Posted: Saturday, February 20, 2021
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VaynerMedia is a digital agency that helps Fortune 500 companies tell their stories. Our expertise in strategy, creative, photo & video production, & ad buying yields work that drives actual business results. We day-trade consumer attention, guiding our diverse clientele to focus on the platforms that command the attention of their specific customers, whom we captivate with the highly targeted videos & content we develop. With offices in New York, London, Singapore, Los Angeles, & Chattanooga, TN, we market for the year we live in, we live & breathe emerging technology & we are always growing.

What Youd Do:

  • Manage the day-to-day client interaction participating in client status calls, providing media updates, & overall status of running campaigns managing client expectations.
  • Accountable for the ongoing performance of one or more managed campaigns bringing as understanding & ownership of internal processes for quality assurance. 
  • Develop media plans, from initial brief to full plan, with direction from internal stakeholders.
  • Track campaigns to ensure they are performing as planned meeting and/or exceeding client objectives & efficiency goals. 
  • Analyze audit statements & syndicated research to assist in developing partner selection, program details, & other buying strategies for maximizing media dollars.
  • Oversee trafficking, reporting & insights between the planning & buying team.
  • Occasionally lead client & vendor meetings assisting the Manager with providing media plan recommendations.
  • Manage campaign budgets & client financials including media budgets, media spend summaries, & monthly media billing process.
  • Ensure all media team members, creative, & account deliverables are tracking against clients expectations & meeting media best practices.
  • Manage & mentor analysts for growth & performance, providing frequent & actionable feedback on their work product.

What Youve Got:

  • 1-3 years of experience in a media planning role, with emphasis on digital (and integrated) planning & campaign management
  • Ability to develop a media plan & coordinate launch of a media campaign with minimal direction
  • In-depth Excel knowledge experience: pivot tables, formulas, & data visualization tools
  • Experience using G-Suite: Docs, Sheets, Slides, Microsoft (PowerPoint, Word)
  • Experience tactically planning across biddable & native platforms in any of the following:
    • Social: Facebook / IG, LinkedIn, YouTube
    • DSP: TEADS, TradeDesk
    • Search: Google / Google SA360, Microsoft Search
    • Audio: Spotify
    • OTT: Freewheel/Comcast
    • Audio: Megaphone
  • Knowledge in the various paid media & measurement opportunities across social, digital, & broader marketing mix Including but not limited to:
    • Google Analytics
    • MOAT/IAS/Doubleverify
    • Nielsen/Millward Brown/Oracle Measurement
  • Management/mentorship of a direct report or team a plus
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