At WorkFusion, we're building software products that are changing the world & transforming the workplace, for the better. Our technology automates data intensive repetitive work so people can be freed from the mundane to pursue the meaningful, while companies can grow further & customers can be served faster & better.
WorkFusion is widely recognized as the world leader in intelligent process automation with its Intelligent Automation Cloud which combines RPA, machine learning & work analytics in one unrivaled platform that is easy to deploy & unlimited to scale. We compete in the fastest growing segment in software & are growing at record pace with customers spanning the globe. Our headquarters are in New York City (on Wall Street) with operations all over the world.
Our teams are dedicated to building & marketing AI-powered software for all business types, ranging from high growth startups to large enterprises with particular focus on banking, insurance, healthcare, retail, consumer products, energy, high-tech & transportation.
WorkFusion is seeking a Director of Field Marketing to join our Global Marketing Organization. This individual will be responsible for defining & deploying a best-in-class field & event marketing strategy that is focused on prospect acquisition, pipeline generation, & customer retention for our enterprise business. You will be responsible for working cross-functionally with sales, business development, marketing & product teams to build & execute integrated marketing programs for new business & expanded business within our customer base.
The ideal candidate will have a strategic, results-driven mindset with a proven ability to maintain successful relationships - both internally & externally. You are proactive, committed to continuous improvement, & passionate about marketing. The ideal candidate is a strong leader with proven field marketing accomplishments, thrives on making data-driven decisions & has extensive knowledge of developing scalable programs that generate brand awareness, net new opportunities & acceleration/growth of existing pipeline.
Key functions will include execution of trade shows & events with cutting-edge activation tactics, budget development & tracking, & vendor sourcing & management. This position will work closely with stakeholders across the organization, including Marketing, Sales & other departments, to ensure alignment of approach at all event
The role requires a strong understanding of event planning processes, campaign planning & tactical execution. You will coordinate & contribute to the planning & execution of company attendance at both external events & select internal events.
The successful candidate will have a proactive & self-directed approach to managing multiple projects, vision & creativity, strong analytical & problem-solving skills, excellent verbal & written communication skills, proven budget management capabilities, the ability to work in a team-oriented, collaborative environment, & the ability to deal effectively with differing opinions & personalities at all levels within the organization.
Plan, organize & execute field marketing programs to generate new business leads, pipeline & existing account growth
Plan & coordinate all aspects of company attendance at tradeshows & conferences of varying size & scale, from research & planning to logistics, execution & promotion.
Assess participation value & scope at wide spectrum of global events, both technology-oriented & industry centric events particularly in banking, financial services & insurance.
Plan & manage company-hosted events, including seminars, executive events, lunch & learns, thought-leadership events, client events, & product road-shows
Develop & manage an annual events marketing budget
Plan & manage company's annual user conference events including branding, agenda, sessions, speakers, sponsorship packages, as well as all aspects of event planning & execution. Ensure maximum right mix of attendance at events.
Understand the target markets & key GTM strategies, as well as sales cycle, pipeline stages, sales models, ABM strategies & incorporating this knowledge into event plans
Partner with other marketing functions: ex: field marketing team, digital, product, & creative to support campaign & content planning objectives
Oversee & mentor a team of direct reports who will partner with you to translate, build, & execute the marketing strategy by localizing events & programs
Responsible for measuring & reporting on the effectiveness of all activities & events, including leads & other metrics. Prepare ROI evaluation of events
Gather & track ROI, engagement analytics & feedback to consistently assess opportunities for improvement
Coordinate the qualification, distribution & follow-up of new leads from events to the appropriate sales teams
BA in business or related area of study
8+ years of Field Marketing or similar experience, with the ability to influence & engage direct reports, indirect reports, & work collaboratively & successfully with peers & colleagues
Demonstrated ability to manage & complete multiple global programs simultaneously with flawless execution
Experience in B2B enterprise software and/or SaaS software a plus
Ability to travel globally (approximately 20-30%) to support events & attend company or team offsite meetings
Ability to build strong working relationships across all levels of the organization, including our global offices
Understanding of Financial Services market preferable