How can established media & tech companies foster innovation from within large organizations? That will be the focus of the upcoming Collab/Space New York workshop on July 8, 2014, sponsored by the Reynolds Journalism Institute & hosted by the Ford Foundation. It will be an all-day, hands-on workshop focused on 'intrapreneurial' innovation & spotlighting 9 cutting-edge media projects. We will choose nine innovative projects, which will present their work so far in lightning fashion, with questions from the audience. We'll later do collaborative exercises -- using improv comedy techniques -- to learn how to work better together in the digital age, & then break out into groups to help them get past their challenges. Plus, we'll be collaborating with a diverse group of participants, including entrepreneurs, journalists, technologists, designers, marketers, investors & major players in the tech & media scene in New York.
Collab/Space New York is a production of PBS MediaShift, with premier sponsorship from the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism & hosted by the Ford Foundation.
Kimberley Lau is vice president & general manager, The Atlantic Digital. Lau joined The Atlantic in 2012 to oversee its digital initiatives, including audience engagement & expansion; strategic content & business partnerships; mobile, social media, & video product development; & new distribution & syndication platforms. Before joining The Atlantic, Kim was Vice President of Business Development for Hearst Magazines Digital Media.
Jeff Jarvis is the author of 'Public Parts: How Sharing in the Digital Age Improves the Way We Work & Live' & 'What Would Google Do?' & blogs about media & news at Buzzmachine.com. He is associate professor & director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York's Graduate School of Journalism. He is consulting editor & a partner at Daylife, a news startup. He consults for media companies & is a public speaker. Until 2005, he was president & creative director of Advance.net, the online arm of Advance Publications. Prior to that, Jarvis was creator & founding editor of Entertainment Weekly; Sunday editor & associate publisher of the New York Daily News; & TV critic for TV Guide & People.
Kareem Amin is the vice president for product at News Corp., where he's been since last August, bringing his startup mindset to a traditional media company. Previously, Amin co-founded Frame, a New York-based startup focused on enabling e-commerce stores to quickly transform their websites into compelling touch experiences for the tablet. Frame was later aquired by Sailthru, where Amin became director of product engineering. He has worked as a program manager at Microsoft & was a software developer at McGill University, where he received his degree.
The nine following companies -- including two in public media & one non-profit -- will be presenting their innovation projects at Collab/Space:
NPR's analytics dashboard
Ashoka & Google's Course Builder: Empathy for Educators
NY Times' Streamtools
WSJ's modern CMS
NY Daily News' Innovation Lab
Vox Media's Cardstacks
WFMU's Audience Engine
How It Will Work
Media & tech companies in New York & beyond can apply to present at the workshop. We'll choose 9 innovation projects at various stages of development, who will do presentations for the group & answer questions. They will list their 3 biggest challenges, whether that's financial, technological, marketing, distribution or something else. Later in the day, we'll get into breakout groups around the 9 projects & help them come up with solutions for their challenges. Those will be presented to the group, & we'll follow up at a later date to gauge their success in coverage on MediaShift.
The goal will be to collaborate to help those projects succeed in the long run, creating interest groups for them on the spot (and afterwards), while also networking between the tech & media communities.
Early bird registration will cost $99 for professionals & $49 for students until June 16; thereafter registration will cost $129 for pros & $79 for students, plus Eventbrite fees. We will invite key people in the media & tech scenes in New York & around the country, & will open up registration to the public as well.
You'll get to hear from media innovators, & work with them on teams, too! Also, we expect key people to attend from local media organizations, journalism & communication schools, investment firms & other people active in the entrepreneurial & media scenes.
July 8, 2014, from 9 am to 5 pm for the workshop, & 5:30 pm to 7:30 pm for the mixer.
320 East 43rd St.,
New York, NY 10017
The Ford Foundation is located near the United Nations on the east side of midtown Manhattan, 6 blocks from the Queens Midtown Tunnel & 3 blocks from the 4, 5, 6 & 7 subway lines at Grand Central Station.
See you there!
> Collab/Space NYC at Ford Foundation
> Targeted talks on collaboration & media innovation.
> Selected media innovation projects present their work & list their challenges.
> Networking lunch
> Collaboration exercise with improv comedy techniques
> Breakout into teams: Work collaboratively to help solve challenges for the projects, & present that to the group.
> Follow up: MediaShift will report back on how innovation projects rose to their challenges.
> Reception & mixer with drinks & food.