Learn how to leverage video to spread your brand's message and inspire people to take action.
Thursday January 30, 2014, 6:00 PM
Venue to be announced
Fee: Free for NYTECH members and sponsors. $20.00 for non-members.
"By 2017, video will account for 69% of all consumer internet traffic." -Cisco
"64% of [marketers surveyed] indicated video content will dominate their strategies moving forward." -Nielsen
With predictions like these, it's hard to ignore the necessity of video in your digital marketing repertoire. Video is the most widely shared form of content on the Web, which means if done correctly, it is the most efficient way to share your brand's message. Plus, there are a plethora of free tools available like Vine and Instagram for those who have little to no marketing budget.
If you're new to video or simply want tips on how to beef up your current content, join us on January 30 for a fun and interactive discussion on how to create the kind of multimedia content that will accelerate your interactive marketing strategy.
Topics will include:
Planning, writing, and shooting online videos
How to leverage video on a shoestring budget
Applying essential storytelling techniques to video
Qualities that cause videos to spread virally
When to use “professional” vs. home grown video content
Translating video content into hard sales
Light food and beverage will be served.
7:30PM Audience Q&A
8:00PM More networking
Tyler Riewer, Content Strategist, Charity Water
Tyler is a Content Strategist at Charity Water and hails from Nebraska, by way of Portland, Oregon. Prior to joining the charity: water team, he spent nine years in advertising, creating content for brands like Red Bull, Nike and A&E. He loves storytelling and secret clubs. He also takes himself very seriously.
David Title, Producer, Bravo Media, Inc.
David Title is a video producer and strategist with Bravo Media. David began his career working in the New York independent film scene, developing and producing features with Crossroads Films. In 2006, right after the launch of YouTube, David formed a "new media" incubator at Crossroads and began creating original web video content for clients ranging from MySpace to ComedyCentral. Since 2010, David has worked with brands, agencies and individuals to develop and execute digital video projects ranging from web series to 3D outdoor projection mapping.
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