Our first event of 2017 is all about the state of influencer marketing!
A new wave of leaders in influencer marketing thinking will be joining us includingFILA's Influencers & Athletes North American Marketing Manager, start-up ad-tech platform Eleven, & multicultural marketing agency boogie & its influencer network SHADE.
- How brands create influencer marketing campaigns
- How ad-tech is evolving in the influencer marketing space
- How influencer networks &management companies can help scale campaigns
- How to grow your audience & work with brands as aninfluencer!
We'll have plenty of drinks, music, & shoulder rubbing atElectropositive, a brand new social innovation communityin Brooklyn.
Want to volunteer? Meet some cool people & get a behind the scenes look at what we do! Email email@example.com
6:15-6:30 - Arrival to Electropositive6:30-7:00 - Drinks, Music & Networking7:00-8:00 - Presentations from our speakers & QA8:00-9:30 - Drinks, Music & Networking Continue
North American Marketing Manager, Influencers & Athletes,FILA
FILA is one of the world's largest sporting goods companies.
Sean Lynch currently serves as FILA North America's Marketing Manager of Influencers & Athlete programs. After receiving a B.A in Communications from St. Francis College, Lynch spent a number of years as a journalist writing for notable outlets such as Complex & MTV. Following a successful stretch as Editor of The Source, Lynch joined the FILA marketing team in 2013. Over the last four years, he has worked to help build awareness on the digital & influencer fronts for the brand's millennial & Gen X audiences. The 28-year old pop-culture lifeline prides himself on dissecting trends, calling who is next, & the occasional sports or music debate.
Elkanah Carnell Reed
Founder & CEO, Eleven
Eleven scales branded content by treating Creators Channels like they are TV channels.
Elkanah Carnell Reed is the Founder & CEO of Eleven Digital & is fueled by the desire to close the gap between media exposure & consumer consumption. Elkanah holds a B.A from Morehouse College, & a Masters in International Marketing from HULT International Business School in London. Elkanah remains a passionate Branded Content Strategist who has 11 years experience in creating marketing technologies that leverage entertainment as a scalable means to drive consumer consumption.
Director of Partnerships, Eleven
Malik Reid is a forward thinking visionary obsessed with bridging the gaps between advertising & entertainment. Within the last 2 years of his marketing career, he has taken interest in how culture, influence, & media work together to drive commerce. Malik has a B.S. in Entertainment Management, from Coppin State University, & is now working towards building a sustainable means of interaction between Entertainment & Advertising as the Director of Partnerships at Eleven Digital
boogie is a multicultural marketing agency for today's generation. We help brands stay relevant in today's culture by creating experiences that focus on, & are informed by, this generation's shared interests & the diverse sub-cultures they belong to.
Jacques is an entrepreneur, writer, college professor & the CEO of boogie. He's been featured in many online publications for his experience with building businesses, human resources, design, social media, & millennial marketing. Some of these publications include, but are not limited to: Forbes, Inc Magazine, Huffington Post, Social Media Today, Monster, & Recruiter.
Vlogger, Model & Influencer, SHADE
Keisha is a natural hair vlogger & motivational speaker living in Queens, NY. She began her loc journey in 2010 & has been documenting her experiences on YouTube ever since. Keisha also creates loc jewelry, rings, earrings & ear cuffs for her online store Love Light Locs. Her haircare tips have been featured on Ebony.com
The Venue - Electropositive
We Are Electropositive. A social innovation platform including coworking, content studio, digital channel, sustainable apparel brand & agency.
About Digital DUMBO
Digital DUMBO produces live events, conferences, content, & custom experiences that connect companies & brands with our community of digital tastemakers, talent, & executives.
Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media & technology companies. We've since hosted events in some of the world's most innovative cities.
With over 15,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.
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