Our first event of 2017 is all about the state of influencer marketing!
A new wave of leaders in influencer marketing thinking will be joining us including FILA's Influencers & Athletes North American Marketing Manager, start-up ad-tech platform Eleven, and multicultural marketing agency boogie and its influencer network SHADE.
- How brands create influencer marketing campaigns
- How ad-tech is evolving in the influencer marketing space
- How influencer networks & management companies can help scale campaigns
- How to grow your audience & work with brands as an influencer!
We'll have plenty of drinks, music, and shoulder rubbing at Electropositive, a brand new social innovation community in Brooklyn.
Want to volunteer? Meet some cool people and get a behind the scenes look at what we do! Email firstname.lastname@example.org
6:15-6:30 - Arrival to Electropositive6:30-7:00 - Drinks, Music & Networking7:00-8:00 - Presentations from our speakers & QA8:00-9:30 - Drinks, Music & Networking Continue
North American Marketing Manager, Influencers & Athletes, FILA
FILA is one of the world's largest sporting goods companies.
Sean Lynch currently serves as FILA North America's Marketing Manager of Influencers & Athlete programs. After receiving a B.A in Communications from St. Francis College, Lynch spent a number of years as a journalist writing for notable outlets such as Complex and MTV. Following a successful stretch as Editor of The Source, Lynch joined the FILA marketing team in 2013. Over the last four years, he has worked to help build awareness on the digital and influencer fronts for the brand's millennial and Gen X audiences. The 28-year old pop-culture lifeline prides himself on dissecting trends, calling who is next, and the occasional sports or music debate.
Elkanah Carnell Reed
Founder & CEO, Eleven
Eleven scales branded content by treating Creators Channels like they are TV channels.
Elkanah Carnell Reed is the Founder & CEO of Eleven Digital, Inc. and is fueled by the desire to close the gap between media exposure and consumer consumption. Elkanah holds a B.A from Morehouse College, and a Masters in International Marketing from HULT International Business School in London. Elkanah remains a passionate Branded Content Strategist who has 11 years experience in creating marketing technologies that leverage entertainment as a scalable means to drive consumer consumption.
Director of Partnerships, Eleven
Malik Reid is a forward thinking visionary obsessed with bridging the gaps between advertising and entertainment. Within the last 2 years of his marketing career, he has taken interest in how culture, influence, and media work together to drive commerce. Malik has a B.S. in Entertainment Management, from Coppin State University, and is now working towards building a sustainable means of interaction between Entertainment and Advertising as the Director of Partnerships at Eleven Digital, Inc.
boogie is a multicultural marketing agency for today's generation. We help brands stay relevant in today's culture by creating experiences that focus on, and are informed by, this generation's shared interests and the diverse sub-cultures they belong to.
Jacques is an entrepreneur, writer, college professor and the CEO of boogie. He's been featured in many online publications for his experience with building businesses, human resources, design, social media, and millennial marketing. Some of these publications include, but are not limited to: Forbes, Inc Magazine, Huffington Post, Social Media Today, Monster, and Recruiter.
Vlogger, Model & Influencer, SHADE
Keisha is a natural hair vlogger and motivational speaker living in Queens, NY. She began her loc journey in 2010 and has been documenting her experiences on YouTube ever since. Keisha also creates loc jewelry, rings, earrings and ear cuffs for her online store Love Light Locs. Her haircare tips have been featured on Ebony.com
The Venue - Electropositive
We Are Electropositive. A social innovation platform including coworking, content studio, digital channel, sustainable apparel brand and agency.
About Digital DUMBO
Digital DUMBO produces live events, conferences, content, and custom experiences that connect companies & brands with our community of digital tastemakers, talent, and executives.
Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media and technology companies. We've since hosted events in some of the world's most innovative cities.
With over 15,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.
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