SF Tech Events - GarysGuide | The #1 Resource for SF Tech

LOCATION

EVENT DETAILS

This workshop is open to startup founders, startup executives, entrepreneurs, innovators, designers & developers.
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CURRICULUM
Growth is what gets you from Seed to Series A. And for that, you're going to need a marketing stack-an integrated group of technologies that your marketing team can use to execute, analyze & improve marketing activities. However, there is no one solution that fits every marketer's needs. With over 3,500 companies offering marketing point solutions, how does a growth-oriented startup team thread the needle?

Building on his introductory workshop from March, Ben Kaplan, CEO of<A HREF="http://www.prhacker.com/" TARGET="_blank" REL="noopener nofollow noopener noreferrer nofollow noreferrer nofollow">PR Hacker</A>and long-time marketing hacker & stack-builder, will take a deeper dive into what it takes to build the marketing stack at the top of the funnel. In this lively & informative conversation, Ben will highlight key tactics & technologies for building awareness & consideration-(hint: it's more than ad buys & micro-targeting)-and moving customers towards their first purchase.

See what folks had to say after Ben's last workshop:
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TARGET AUDIENCE:
1.Major brands that want to drive awareness, consideration, & purchase of their products
2. Startup founders & entrepreneurs who need to show "traction"
3.PR, advertising, social media, & digital marketing managers who need higher KPIs & lower budgets
4.Anyone who wants to "hack" viral marketing for their startup, company, or cause

AGENDA 
9:00AM - 9:30AM: Networking, light refreshments
9:30AM - 11:00AM: Workshop w/ Ben

SPEAKER BIO <IMG ALT="" SRC="https://cdn.evbuc.com/eventlogos/30714937/benkaplan.jpg" HEIGHT="200" WIDTH="200"> 

Ben Kaplan (@benjaminkaplan) is the founder & CEO of<A HREF="http://www.prhacker.com/" TARGET="_blank" REL="noopener nofollow noopener noreferrer nofollow noreferrer nofollow">PR Hacker</A>, the fastest growing PR company in the world. He is a rare "quadruple threat" PR & media expert: Over the course of his 15-year career in the media, Kaplan has been featured on 2,000 TV & radio shows (such as Oprah & Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper & Discover Card), founded a boutique PR firm (with clients like Budweiser & Mercedes-Benz), & worked as a syndicated columnist & commentator (including columns for The New York Times & TIME). He is also an accomplished coder, startup founder, & Harvard-trained economist.
 
ORGANIZER

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PREMIER SPONSORS
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<A HREF="http://www.procopio.com/" TARGET="_blank" REL="noopener nofollow noopener noreferrer nofollow noreferrer nofollow">Procopio</A>- Ranked among the Best Law Firms by U.S. News & World Report from 2014-2016.

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<A HREF="http://venture.money" REL="nofollow">VentureMoney Management Co. </A>- Investment firm headquartered in San Diego.