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DESCRIPTION |
Design is the critical component of a successful email campaign, but email design has its own unique set of challenges that many designers aren't even aware of.
Audiences are reading & interacting with email on many different devices with varying screen sizes. How do you design a compelling message for so many varied experiences? What are the responsive coding issues that you'll face?
This seminar will help clarify the design process for you. We will look at how design impacts an email campaign's success rates, design limitations, & methods for turning these limitations into strengths. You will come away with an understanding of the best practices for designing email that looks great on both desktop & mobile.
In this 2-hour seminar you'll learn the following:
The ideal balance of text & images
Designing on a grid
Ideal widths for your designs
Coding necessary to make your email responsive
Typography & choosing fonts
Emphasizing readability
Best practices for handling images that do not load automatically
Compelling clickthroughs & calls to action
How your design may change in difficult clients, such as Outlook & Gmail for Mobile
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