About the NYTECH UX Design Group
The NYTECH UX Mobile Design Group is led by Charles L. Mauro, CHFP, founder of MauroNewMedia and a sought after UX expert. He consults on a regular basis for Fortune 500 clients and leading start-ups on strategic issues of screen-based customer experience design, usability, interactive brand development and fixed to virtual migration of products and services. The UX Design Group consistently delivers the best science-based UX talks and seminars presented by compelling speakers from around the country. By focusing on the science behind UX design, participants gain a deep and comprehensive understanding of critical theory, design, strategy techniques, and the tools used to create and test the success of UX design. Sessions are typically sold-out and attendees comprise of CTOs and VCs to UX designers and developers.
Why the Mobile Series?
In less than 3 years the world has gone mobile and the supporting rationale is found in statistics ranging from search frequency to purchase behaviors. Mobile UX Design is the future for all who endeavor to create compelling and profitable business models in the digital space. The four part series will bring together a group of outstanding mobile theorists, business modeling experts, UX designers and mobile behavior researchers to present their vision, research, working methodologies and projections for the future of Mobile UX.
Register now for the entire program (four sessions) and receive a 25% reduction on the non-member rate. Please see cancellation policy below.
Session 1: The Theory and Practice of Mobile UX
Date: March 20, 2013
The four-part series will begin with a presentation by Tim Reis, Head of Mobile Strategy for Google. Reis will discuss Google’s mobile strategy with a focus on a recently developed set of robust tools developed to support Mobile UX design.
Also speaking at the opening session will be Jason Farman, author of the acclaimed recent book “Mobile Interface Theory.” Farman will present a compelling view of why our social and cultural behaviors suggest a future in which Mobile will dominate the design of user experiences across many aspects of our lives.