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With Chad Rubin (Founder, CrucialVacuum)
Wednesday, February 05, 2014 at 06:30 PM    Cost: $27
General Assembly West, 10 E 21st St, 4th Fl

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Chad Rubin

There is an emerging trend of direct-to-consumer sales happening in the Internet retail space, with many other industries having already experienced tremendous success with it. Warby Parker, Bonobos,, Nasty Gal, Indochino, Chloe & Isabel, Frank & Oak, Beachmint, Shoedazzle, & ModCloth are just a handful of the companies currently capitalizing on this trend, generating over a billion dollars in revenue collectively in 2012.

This class will introduce you to the necessary ingredients in starting an e-commerce business, including generating, validating, & refining ideas for a new product. We'll cover the development from idea generation, opportunity, recognition, entry strategy, & growth to get you on the path to a successful launch.


How to effectively research & develop your product
Understand the basic process & tools to test your hypothesis & build your site

Please bring a laptop.


Chad Rubin Photo
Chad Rubin
Chad Rubin started in 2008 as a side business from his apartment, & under his leadership Crucial Vacuum has grown revenue to over $5 million dollars in 2012. Chad focuses on continuing to grow the business at a rapid pace while maintaining the culture & feel of a small company. He has spoken about his journey at various Universities- including Boston University, UMass Amherst & Quinnipiac. Prior to starting Crucial Vacuum, Chad worked on Wall Street with Investment Banks including Thomas Weisel, Stifel Nicolas & Friedman Billings & Ramsey where he was an equity research associate covering Internet companies. Chad graduated from the University of Massachusetts with a BBA in Finance.
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