ABOUT THIS CLASS
There is an emerging trend of direct-to-consumer sales happening in the Internet retail space, with many other industries having already experienced tremendous success with it. Warby Parker, Bonobos, DollarShaveClub.com, Nasty Gal, Indochino, Chloe & Isabel, Frank & Oak, Beachmint, Shoedazzle, and ModCloth are just a handful of the companies currently capitalizing on this trend, generating over a billion dollars in revenue collectively in 2012.
This class will introduce you to the necessary ingredients in starting an e-commerce business, including generating, validating, and refining ideas for a new product. We’ll cover the development from idea generation, opportunity, recognition, entry strategy, and growth to get you on the path to a successful launch.
How to effectively research and develop your product
Understand the basic process and tools to test your hypothesis and build your site
PREREQS & PREPARATION
Please bring a laptop.
ABOUT THE INSTRUCTOR
Chad Rubin Photo
Chad Rubin started CrucialVacuum.com in 2008 as a side business from his apartment, and under his leadership Crucial Vacuum has grown revenue to over $5 million dollars in 2012. Chad focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. He has spoken about his journey at various Universities– including Boston University, UMass Amherst and Quinnipiac. Prior to starting Crucial Vacuum, Chad worked on Wall Street with Investment Banks including Thomas Weisel, Stifel Nicolas and Friedman Billings and Ramsey where he was an equity research associate covering Internet companies. Chad graduated from the University of Massachusetts with a BBA in Finance.