About This Workshop:
Learn how to identify, reach out to & secure coverage from reporters for your news announcements & launches.
Youll Learn How To:
Develop a PR strategy & goals around getting media attention for your company
Identify news items within your organization
Research & identify the right media & reporters for your news
Create a subject line/pitch for your targeted outreach
How to frame a story for the best media response
Follow up to ensure that your coverage posts
Target Audience: Small business owners, founders, entrepreneurs, marketing teams, project managers
Meet Your Instructor:
For more than 16 years, Ronjini Joshua has been creating meaningful relationships with media in the tech, business & lifestyle spaces. As a media relations specialist, Ronjini has worked at corporate PR agencies like Omnicoms Fleishman Hillard & Schwartz MSL as well as boutique agencies an in-house. As the principal & founder of The Silver Telegram, Ronjini leads all aspects of PR strategy, business development & educational PR programs that focus on servicing startups, lean organizations & crowdfunding.
Ronjini has successfully supported more than 100 startups in building brand capital & financial capital leveraging her PR resources & skills.