ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Atlanta, Florida, Oregon & Scotland. Our brands include:

• FanDuel  A game-changing real-money fantasy sports app
• FanDuel Sportsbook  Americas #1 sports betting app
• TVG  The best-in-class horse racing TV/media network & betting platform
• FanDuel Racing  A horse racing app built for the average sports fan
• FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
• FOXBet A world-class betting platform & affiliate of FanDuel Group
• PokerStars The premier online poker product & affiliate of FanDuel Group

THE POSITION 
Our roster has an opening with your name on it 

FanDuel Canada is looking for a Customer Marketing Sr. Manager to help drive our customer retention, reactivation & optimize ROI of our Sportsbook & Casino verticals. Responsibilities include leading the strategy & delivery of CRM campaigns & promotions, managing a considerable promotional budget & driving our cross sell strategy between verticals. The Customer Marketing Sr. Manager will be an expert on retention & CRM, & industry best practices & innovations - & evangelizes these throughout the Customer Marketing team & the broader company to produce world class customer experiences & drive business KPIs. This is a highly visible leadership role in the Marketing department.

THE GAME PLAN
Everyone on our team has a part to play

• Collaborate with Commercial & Analytics to set & achieve retention & engagement KPIs
• Ensure team / company priorities are clearly communicated & appropriately resourced
• Manage retention budget across all engagement channels (owned & paid) to appropriately reward customers & optimize ROI
• Oversee development & execution of all retention programs, including season launches, promotions, & lifecycle programs
• Own our cross sell strategy, monetizing customers by exposing them to multiple verticals through our CRM channels & product.
• Manage campaign calendar, negotiating input from multiple stakeholders
• Oversee seamless campaign execution across multiple channels
• Serve as the expert & advocate on the customer journey
• Lead the team in establishing a test & learn mentality
• Advocate for & ensure the prioritization & delivery of Retention initiatives & tools on the Product roadmap
• Serve as a thought leader to continuously improve & evolve customer segmentation & predictive modeling capabilities
• Develop reporting frameworks for commercial KPIs, CRM platform metrics, & campaigns / promotions
• Lead complex cross-functional projects, collaborating with groups both inside & outside of Marketing to drive customer retention & engagement
• Develop core CRM KPIs & maintain regular reporting cadence to share results with management & to the broader business
• Weigh in on roadmap priorities & balancing big initiatives with BAU requests
• Build & develop a high-performing team (from scratch) with a succession pipeline
• Serve as a mentor & advisor to colleagues in other departments

THE STATS
What we're looking for in our next teammate 

• 6+ years of work experience in email and/or mobile marketing, with experience creating & managing Marketing campaigns from start to finish
• 2+ years in a management role with multiple direct reports
• Bachelors degree or equivalent industry experience preferred
• Experience leading a CRM team across multiple channels essential (e.g. email, mobile, SMS)
• Extensive experience executing campaigns end-to-end, including copywriting & creative development, coding, campaign setup, & analysis
• Deep understanding of multiple parts of the marketing technology stack, including ESPs, Customer Data Platforms & technical services
• Strong Knowledge of multiple marketing channels & compliance considerations for each (e.g. CAN-SPAM, double opt-ins, etc)
• Deep experience developing & overseeing customer lifecycle programs
• Experience with Agile development framework & track record of partnering with product & engineering teams on multiple projects at once
• Experience collaborating on cross-functional projects with multiple departments both in marketing & product/engineering
• Has a positive attitude & loves opportunities to collaborate with others
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• Strong organizational skills & effective at project management

THE CONTRACT 
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting & fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Mentorship & professional development resources to help you refine your game
• Flexible vacation allowance to let you refuel
• Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.