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Jet // e-commerce destination
Marketing, Full Time    New York City, USA    Posted: Thursday, October 03, 2019
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Bonobos is seeking an entrepreneurial Senior Director level of Growth Marketing who is hungry to drive acquisition & retention marketing.

As our Head of Growth Marketing at Bonobos, youll be a key leader within the marketing organization responsible for driving consistent & cost-effective new customer growth, as well as comprehensive retention marketing initiatives. Reporting to ourChief Marketing Officer, you'll be responsible for managing an incredibly bright [and often fun] team of marketers across paid & unpaid, digital & non-digital channels as well as brand & creative.

What you'll do...

  • Define the goals, core strategies & most efficient tactics to drive cost-effective acquisition & retention for our core web/mobile business
  • Manage the revenue forecast & delivery for your channels, identifying opportunities for upside, as well as ways in which to bridge revenue gaps as the need arises
  • Partner with the Brand, Creative & Product Marketing teams to ensure your strategies & plans build upon & leverage the integrated marketing strategy
  • Partner with the Merchandise & Planning teams to ensure we are delivering a plan that is consistent with their revenue goals
  • Devise an SEO strategy byworking closely with our cross-functional teams to execute programs that drive high-quality organic traffic
  • Work with the Technology Team to implement changes on the site ranging from landing pages to ensure strong conversion, to on page SEO strategies
  • Develop a team, across both internal talent & external agencies to deliver business results, making a judgement call on what is best managed in-house vs. externally
  • Develop & lead your team to execute a paid marketing strategy across search, social, programmatic display, affiliates & catalog that drives cost-effective new customer growth
  • Spearhead the cross-channel retention marketing strategy, managing a team across email marketing, push notifications, loyalty programs, & more to improve the retention curve & stem attrition
  • Budget effectively across your channels, track marketing, & keep track of ROAS
  • Nurture & mentor a talented set of direct reports to maximize their own potential


  • Have 10-15 years marketing experience across paid & organic search, paid social & digital advertising, personalized communications as well as customer-centric strategies across both web & mobile
  • Have experience managing multi-functional in-house teams & external agencies
  • Are a deeply analytical thinker who is always seeking out new ways to drive new customer growth & to improve the retention curve
  • Are excited to hire, manage & build a best-in-classmarketing team
  • Can combine yourdeep analytical skills with deep consumer empathy, to ensure we are always delivering delightful, customer-centric experiences
  • Are wicked smart, have excellent judgment & are able to act decisively in situations requiring quick but thorough analysis & decision-making, while understanding when & how to appropriately escalate issues
  • Are highly detail-oriented, have strong organizational & communication skills, & are able to prioritize & re-prioritize based on changing business needs
  • Have an entrepreneurial spirit & are excited by the challenges that come along with building a disruptive business


  • Value exceptional creativity, initiative & witty banter
  • Work hard because we love what we're doing but also believe in balance
  • Will back up our talk with a competitive compensation & benefits package, challenging projects, random acts of team-wide fun, awesome co-workers, & the rare tribal atmosphere that values individuality
  • Are excited to hear from you
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