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The Outline // digital tech & culture publication
Marketing, Full Time    New York    Posted: Saturday, June 15, 2019
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Were looking for a high-energy social producer / editor / writer / creator / manager. Youve had a tweet or ten go viral or get stolen by a prominent comedian / writer / thinker. You make GIFs. But most of all, you understand how communities form & evolve on various networks. Youre probably pretty weird. Thats good.

You should have a deep understanding of current, relevant social networks & a keen eye for whats coming next. It helps greatly if you have editorial interests & an obsession with the news. You should be a voracious reader / watcher / user / maker of modern media.

You will report to & work closely with an audience development manager who maintains relationships & partnerships with social network reps.

You must be able to:

  • Create, curate, & promote provocative & compelling content across our social media channels
  • Work with tech teams & product leads on developing platform-specific social tools / concepts
  • Build audience, engage followers, & generate incoming traffic from social channels
  • Work closely with editors to plan, implement, & manage schedules for all social media content
  • Identify / package compelling visuals to accompany stories
  • Collaborate with editorial teams to evolve & guide social media strategy
  • Monitor & continuously improve social media reach & engagement metrics
  • Test & optimize creative, messaging, target audiences, & placements

You have:

  • At least 2 years related professional experience, ideally creating content & building audience / engagement for a publisher or media brand
  • The ability to execute on big / strange ideas, write brilliant copy, & generate compelling creative in service of our stories
  • A mind forever voyaging, a great sense of humor, & obscure knowledge of the internet & internet culture
  • Experience & proven ability to develop social media content that generates social reach & builds meaningful audience
  • A complete & instinctive understanding of social networks, social trends, & how they can be leveraged collectively to drive impact, loyalty, & engagement
  • Skills in Google Apps, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, & Keynote (also helpful if youre good with Photoshop / making visual things)
  • Ability to learn, utilize, & improve internal systems & processes
  • A desire to be involved with entrepreneurial weirdos

Independent Media is an Equal Opportunity Employer & does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity & expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status & other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

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