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Newsela // instructional content platform
 
Product, Full Time    New York City    Posted: Thursday, April 23, 2020
 
   
 
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JOB DETAILS
 

The Role:

As a Product Marketing Manager at Newsela, youll be an expert on the needs & challenges of our school & district customers, & youll use that expertise to help drive Newselas go-to-market strategy. Youll be responsible for unearthing critical insights, including state-specific market trends & nation-wide buyer & competitive insights, & youll use those insights to develop product messaging, positioning, & launch plans that will resonate with our target audiences.

Why Youll Love This Role:

Youll be part of an organization solving real challenges in K-12 education, & your work will have a direct & measurable impact on Newselas business. Youll have the opportunity to be part of a high performing marketing team, where your work will strike a balance between bold, creative projects that weve never tried before, & proven, best-in-class marketing activities that will help you sharpen your skills. Youll work cross-functionally alongside a group of colleagues across who are passionate & supportive, & on any given day you could be collaborating with teammates from Product Management, Sales & Customer Success, Business Development, & of course, Marketing.

Why Well Love You:

Youre a motivated self-starter who is both strategic & detail-oriented. Youve been in a Product Marketing role for at least 3 years, & have experience launching new products & features, gathering audience & market insights, & developing product value propositions. Youve created product marketing assets that run the gamut from sales enablement materials & white papers to website assets & video storyboards, & youre an expert at adapting materials & messaging for a specific target audience. Youre a natural communicator, & can synthesize information & present insights as a compelling story. Most of all, youre eager to make an impact in K-12 education.

About Newsela:

One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child learns differently, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments & tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds & interests of their students. Since we started in 2013, weve become an essential solution for 90% of U.S. K-12 schools & serve +25 million users.
 
 
 
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