As a Product Marketing Manager at Newsela, youll be an expert on the needs & challenges of our school & district customers, & youll use that expertise to help drive Newselas go-to-market strategy. Youll be responsible for unearthing critical insights, including state-specific market trends & nation-wide buyer & competitive insights, & youll use those insights to develop product messaging, positioning, & launch plans that will resonate with our target audiences.
Why Youll Love This Role:
Youll be part of an organization solving real challenges in K-12 education, & your work will have a direct & measurable impact on Newselas business. Youll have the opportunity to be part of a high performing marketing team, where your work will strike a balance between bold, creative projects that weve never tried before, & proven, best-in-class marketing activities that will help you sharpen your skills. Youll work cross-functionally alongside a group of colleagues across who are passionate & supportive, & on any given day you could be collaborating with teammates from Product Management, Sales & Customer Success, Business Development, & of course, Marketing.
Why Well Love You:
Youre a motivated self-starter who is both strategic & detail-oriented. Youve been in a Product Marketing role for at least 3 years, & have experience launching new products & features, gathering audience & market insights, & developing product value propositions. Youve created product marketing assets that run the gamut from sales enablement materials & white papers to website assets & video storyboards, & youre an expert at adapting materials & messaging for a specific target audience. Youre a natural communicator, & can synthesize information & present insights as a compelling story. Most of all, youre eager to make an impact in K-12 education.