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LiveIntent provides turn-key premium email advertising solutions.
 
Product, Full Time    New York City    Posted: Friday, December 28, 2018
 
   
 
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JOB DETAILS
 

About the Job:

LiveIntent is looking for a product marketing leader to join our growing team. Reporting to the SVP of Global Marketing, this person will lead a team of senior product marketers to identify & validate new markets; position & message product capabilities for target roles & markets; position against competitors; & develop & deliver high-impact content, collateral, sales tools, & thought leadership. Product Marketing at LiveIntent means communicating the value proposition of LiveIntent products & services to our clients & prospects. This role will be key to helping grow product adoption, gathering market intelligence, competitive analysis & the implementation of our overall content strategy. The ideal candidate is experienced in the digital marketing industry. The candidate must possess a strong track record for leading product marketing, product or marketing teams. In addition, the candidate should be a self-starter, thrives in a fast-paced environment & adapt to change. This person can quickly identify internal & external customer needs & help the team produce high-quality product marketing materials in a high-paced, hyper-competitive ecosystem to define the voice of the products.

Responsibilities:

  • Collaborate with product management & marketing to develop product positioning & messaging.
  • Lead a team product marketers & content manager. Set goals, direction & manage day-to-day priorities, workflow & quality.
  • Set content strategy for marketing organization. This includes managing go-to-market plans for new products across functional teams.
  • Implement the framework & ensure quality execution of sales enablement materials including pitch decks, case studies, sales sheets, white papers, & more.
  • Lead the adoption of LiveIntent products & solutions with compelling positioning & clearly defined selling points.
  • Work with Public Relations agency on LiveIntent placement & case study coverage in the marketplace.
  • Monitor industry trends & competitors plus bring learning back to the revenue organization.
  • Manage 3rdparty product marketing & copywriting vendor relationships.

Qualifications:

  • 2+ years experience leading product marketing, product management or marketing teams.
  • Bachelors degree required with a preferred focus in Business or Marketing.
  • Experience with go-to-market planning including naming, training, & positioning.
  • Proficient in translating & condensing highly technical product offerings & concepts effectively for a wide variety of audiences.
  • Exceptional written & verbal communication skills
  • Experience within digital media industry & capacity to understand media landscape preferred.
  • A collaborative, team-oriented attitude
  • Can-do attitude & a great sense of humor
  • Entrepreneurial spirit, who can navigate ambiguity & aggressively prioritize
  • Marketing video creation a plus.
  • Quick learner who has the ability to solve problems independently

We support employee health & wellness by providing:

  • Comprehensive medical, dental & vision coverage
  • Healthy daily snacks & beverages on tap
  • Family-friendly environment with work/life balance
  • Summer Fridays (head out early to enjoy the great weather!)
  • Weekly in-office Yoga & Pilates classes
  • Subsidized gym membership
  • LiveIntent sports teams (softball, flag football, soccer etc)
  • Paid Maternity & Paternity leave

We support diversity & growth within the company with programs & initiatives such as:

  • Bi-annual performance & compensation review process
  • Monthly Women with Intent meetings
  • Book Club focused on reading & discussing career development-focused content
  • Lunch & Learns with diverse speakers
  • Opportunities to attend industry conferences
  • Access to professional development courses through LinkedIn Learning & Coursera
  • Annual global offsite week focused on team-building, training & employee recognition
  • Board games & Play Station for after-hours fun

About LiveIntent:

LiveIntent is a people-based marketing technology platform changing the way +2000 of the worlds largest Brands & Publishers think about email.

The LiveIntent platform transforms email from something you send & receive into the simplest, most powerful way to resolve identity & market to people in a mobile-first world. It becomes your superpower, generating a private customer graph that can augment everything from acquisition to attribution while driving incremental product sales & revenue.

#LI-BL1

 
 
 
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