VP, Acquisition & Growth Marketing
As the VP of Acquisition & Growth Marketing, you will lead the strategy & execution of a diverse performance marketing portfolio of growth strategies, including paid & organic marketing channels, partnerships, & more to acquire new customers & directly impact the trajectory of our fast growth, luxury flash sale brands, Rue La La & Gilt.
Reporting to the CMO, this is a unique opportunity to join the Marketing Leadership team, to own the strategy for driving new customer growth & increasing brand awareness while coaching & growing a high-performing team of marketing professionals. This high-impact role will also spearhead cross-functional growth initiatives & serve as a highly visible & active leader within the organization.
Were looking for
A strategic performance marketer, a cross-functional leader, an analytical thinker with impactful storytelling, a coach & mentor to lead, develop & engage a diverse team, & an agent of change to challenge the norm & disrupt the market.
What Youll Do:
- Grow & lead team by building vision & motivating team members through coaching, feedback, & change management
- Scale & optimize multi-million dollar marketing portfolio, focusing on acquiring new customers to Rue La La & Gilt while achieving efficiency (LTV/ CAC) goals
- Develop the vision & own end-to-end strategy for growing key online & offline marketing channels including Facebook, Google, Performance TV etc.
- Lead a robust testing agenda focused on unlocking new channels & strategies to deliver step function efficiency & scale of the acquisition program
- Own key metrics driving the acquisition function, setting a high bar for the team & our partners in terms of analytical rigor
- Communicate insights into drivers of performance & opportunities to the RGG Executive & Management teams on a regular basis
- Own budgeting, forecasting & investment justification
- Serve as a key leader within the company, identifying & driving business opportunities through cross-functional partnerships across Marketing, Creative, Product Management, Technology & Merchandising
At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness & innovation. Were committed to fostering an inclusive environment where every Associate is empowered to learn, grow & bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you & sparks delight! We can't wait to learn more about you.
- 10+ years experience leading customer acquisition & growth marketing programs in high-growth B2C e-commerce/retail environments
- Proven track record successfully managing & scaling a multi-million dollar ($10M+) acquisition budget to deliver results in a dynamic, fast-paced organization
- Strong people leadership skills with focus on scale, people development, & fostering an inclusive team culture
- Demonstrated exceptional analytical horsepower & data-driven problem-solving skills; owned start-to-finish analytic solving of complex marketing problems using analytics/ business intelligence tools such as Tableau, SQL, etc.
- Proven ability to drive rigorous prioritization & decision making to achieve complex goals
- Entrepreneurial & global ownership mindset, with proven ability to influence & build advocacy for ideas at all levels of the organization
- Passion for understanding consumer behavior & taking a few risks to explore new avenues to engage & delight customers
Important COVID-19 Guidance (for candidates applying to roles in our MA, NY & CA offices): Per Rue Gilt Groupes policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated & proof of vaccination will be required.
Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. Weve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium & luxury brands at prices up to 70% off full-price retail.
Rue Gilt Groupe operates three complementary sites Rue La La, Gilt, & Shop Premium Outlets.
Our vision at RGG is to spark delight through daily discovery we make shopping an occasion to celebrate. At the forefront of fashion & technology, were also in the business of sparking delight for our Associates. We inspire each other, our Members, & ourselves to push past the expected every day. Our culture is rooted in our values & together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious & Empowered.