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enabling travelers to plan & book trips
 
Marketing, Full Time    Paris, France    Posted: Tuesday, April 09, 2019
 
   
 
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JOB DETAILS
 

TheFork, a TripAdvisor Company is the leading online restaurants reservation platform in Europe with a network of more than 50,000 restaurants worldwide, more than 18 million monthly visits, 11 millions of opinions The platform operates as "LaFourchette"in France & Switzerland as "ElTenedor" in Spain, as "TheFork" in Italy, Belgium, Portugal, Australia, Brazil, Sweden & Denmark. It also operates in English as "TheFork.com & as IENS in the Netherlands.

TheFork connects restaurants & diners via TheFork (website & application), as well as through TripAdvisor. Users can easily select a restaurant according to their own criteria (such as the localization, type of cuisine, restaurant type & average price), consult their reviews, check real-time availability & instantly book online. For restaurants, TheFork provides a software solution, TheFork Manager, which enables restaurants to optimize reservation management, streamline operations & ultimately improve service & revenues, following Yield Management principles of price variability relative to time, a practice used successfully in the travel & hotel industries.

Based in HQ in Paris & directly reporting to the Head of Brand, youll be responsible for supporting countries in defining & executing the PR & social media agenda, in line with the global brand ambition.

What you will do:

- PR

Responsible for driving global PR agenda

  • Define yearly global BtoC PR ambition & initiatives in collaboration with countries, communication teams (central & local) & in line with global brand project
  • Consolidate global PR agenda with the input from B2B team regarding PR BtoB strategy & content
  • Define global PR KPIs & monitoring model, in collaboration with countries
  • Consolidate central PR BtoC & BtoB budget (with the help of B2B central team for B2B) & support countries when relevant in defining local PR ambitions & budgets
  • Regularly report on PR topic to management (B2B & B2C)
  • Coordinate central PR campaigns (in particular for global partnerships or product releases, M&A announcement or other global topics)
  • Pro- actively define & originate new global topics & contents to be activated locally with buy-in of countries
  • Identify content & concept mutualisation opportunities in : ie trend studies, economic impact studies, other
  • Lead & execute the development of key content pieces for the group, in collaboration with B2B central team when relevant: ie studies / identify potential synergies with TripAdvisor content pieces

Responsible for supporting countries in day-to day PR Management & in delivering upon their PR ambition, in particular:

  • Animate the internal PR community to encourage collective work, regular information sharing, best practices sharing (e-mails, monthly meetings ..)
  • Help countries drive key learnings from activation with a continuous improvement mindset mode & deriving best practices
  • Support on defining key messages & delivering them to the press ( organise trainings, etc)
  • Supporting with all PR related requests from countries & central teams

Responsible for implementing & enforcing PR Governance

  • Define & communicate on internal PR processes & policies (TheFork but also with TripAdvisor) incl. validation processes & escalation processes, monitoring, relationships etc
  • Define the process of crisis communication
  • Lead & drive the spokespersons training agenda across the group

PR & IR point of contact for the Group & lead PR relationship with key internal stakeholders

  • With all countries
  • With other central teams (partnerships, media, sales enablement etc) when relevant- define areas of improvement in collaboration
  • Lead relationship & point of contact with TripAdvisor Central PR team & identify areas of collaboration on key topics: messaging, market & impact studies, governance etc

- INDUSTRY RELATIONS (IR)

  • IR point of contact for the group (as described above), including collaboration with TripAdvisor when relevant
  • Responsible for driving & coordinating global IR agenda: leadership on global IR strategy development at the group level, in collaboration with local IR managers
  • Responsible for supporting countries in day-to day IR Management

- SOCIAL MEDIA

Responsible for driving global SOCIAL MEDIA AGENDA Performance activities excluded

  • Define yearly global BtoC social media ambition & initiatives in collaboration with countries, B2C communication teams & in line with global brand project
  • Consolidate global social media agenda with the input from B2B team regarding BtoB strategy & content
  • Derive central SM budget & support countries in defining local ambitions & budgets on SM
  • Pro-actively originate & coordinate BtoC global social media campaigns (like viral videos), to be activated locally with buy-in of countries, working closely with other central teams (perf team for ex)
  • Identify content & concept mutualisation opportunities between countries when relevant
  • Define global social media governance & processes (in particular with SSC), SM KPIs, SM management tools & monitoring model, in collaboration with countries & in coordination with BtoB central team with regards to B2B
  • Define social media internal policy
  • Drive the training agenda for SSC to be then handed over to local marketing teams
  • Regularly report on Social Media topic to management

Responsible for supporting countries in day-to day Social Media Management, in particular:

  • Animate the internal Social Media community to encourage collective work, regular information sharing, best practices sharing (e-mails, monthly meetings ..)
  • Help countries drive key learnings from activation with a continuous improvement mindset mode & derive best practices
  • Support on defining standard social media contents: page descriptions, standard crea for countries in-demand, standard reply for SSC agents, other
  • Supporting with all SM - related requests from countries & central teams

SM point of contact for the Group

  • With all countries
  • With other central teams (SSC in particular, partnerships, media, sales enablement etc) when relevant- define areas of improvement in collaboration

Who you are:

  • Masters degree in marketing/communication or a related field
  • 8-10 years in PR experience in PR agency is a strong plus. Proven working experience in driving company projects involving various stakeholders
  • Experience in social media
  • Strong willingness to lead innovative & disruptive projects for the Group
  • Solid skills in messaging
  • Drive for results & leaderships skills
  • Advanced communication & interpersonal skills
  • Creative, curious, autonomous & proactive
  • Understanding of the restaurant industry is a plus

What we offer

  • Cool & cosy offices located in the heart of Paris (9e).
  • Terrasses & roof top to enjoy the sun for lunch time.
  • Fresh fruits delivered everyday.
  • Ping-pong, "babyfoot", video games, board games, free massage, afterworks, theatre courses, global seminar

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