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CarGurus // online platform for used cars
 
Marketing, Full Time    Cambridge, MA    Posted: Tuesday, June 04, 2019
 
   
 
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JOB DETAILS
 

Meet CarGurusthe #1 visited online car shopping website in the US. At CarGurus, were building the worlds most trusted & transparent automotive marketplace where its easy to find great deals from top-rated dealers.

Founded in 2006 by Langley Steinert (co-founder of TripAdvisor), CarGurus is a technology company with a passion for data & its power to simplify every aspect of the car shopping experience. Using proprietary technology, search algorithms & innovative data analytics, we provide unbiased validation on pricing, dealer reputation & vehicle history.

The responsibility of the Digital Consultant, Search Engine Marketing is to onboard & teach new customers how to interact with their SEM product offering from CarGurus, establish weekly/monthly checkpoints with their customers to review performance, ensure they are getting the type of service they expected at sign-up, & emerge as a valuable, consultative resource for any/all questions associated with the platform. Additionally, a sales-forward attitude, a high level of professionalism, assertiveness, & persuasion are required to communicate well with our SEM customer base.

What You'll Do:

  • General account management of assigned CarGurus SEM customers
  • Analyze a dealers performance & consult on changes the dealer might want to consider to improve the traffic being generated by our SEM platform
  • Become a subject matter expert on all CarGurus products
  • Complete on-boarding of new SEM users to develop a relationship with the dealers digital marketing teams
  • Proactively consult with dealerships to solve issues & address challenges
  • Escalate issues to cross-functional departments (product management, operations) when necessary
  • Educate dealers on how to maximize the value of the CarGurus platform by leveraging tools, reports, & best practices
  • Utilize strong analytical skills to solve complex, interdepartmental/inter-operational issues
  • Facilitate monthly performance review calls & bi-weekly status update calls
  • Establish strong relationships with internal sales partners on the SEM & Dealer Relations teams to ensure a positive customer experience
  • Effectively up-sell clients who could spend more than initial budgets to improve results

Who You Are:

  • 2+ years experience managing an SEM platform implementation for paying customers
  • Automotive industry experience is a plus
  • Experience with technology tools, specifically Salesforce, is a plus
  • Track record of successful account management & consultative relationship development
  • Strong sense of customer service with an ability to focus the customer on performance
  • Bachelors degree required

CarGurus Culture:

At the core of our company culture is a spirit of innovation, curiosity & collaboration. True to our start-up roots, were nimble, flexible & hardworking. We have a great respect for testing & learning & a healthy aversion to scheduling meetings to discuss meetings. Lunch is catered daily. Gym membership is free. Foosball & ping pong are played often. Now a publicly-traded company, were as committed as ever to cultivating the culture that got us here.

In addition to the US, CarGurus operates sites in Canada, the UK & Germany with other markets on the horizon. Our offices are located in Cambridge, MA, Detroit, MI & Dublin, Ireland. If youd like to learn more, please visitour careers page.

 
 
 
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