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Mack Weldon // Mack Weldon is reinventing men's basics.
 
Marketing, Full Time    New York City    Posted: Wednesday, September 29, 2021
 
   
 
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JOB DETAILS
 

THE STORY

When we started in 2012, we set out to reinvent men's basics with underwear & socks as our starting point. Today, we are a full-fledged menswear brand that powers radically-efficient wardrobing. Rooted in smart design & performance fabrics, our products are engineered to work together through our  pioneering Daily Wear System. 

As we continue to expand our product offering & distribution beyond e-commerce, we are looking for passionate, proactive, strategic, & creative problem-solvers to join our rapidly growing team. If that sounds like you keep reading.

THE ROLE

We are looking for a Sr. Director, Growth Marketing to drive our marketing strategy from an acquisition perspective.. As the leader of this team, you will bring a fresh approach as well as deep experience in running an effective performance marketing engine across online & offline channels including paid social, search, programmatic & offline.  In addition, you will work to ensure that media budgets are allocated appropriately to achieve business goals / KPIs, develop a roadmap & approach to testing & optimizing programs & manage all of our outside media relationships.  

This is a highly cross functional role that includes close collaboration with the CRM team, creative, brand marketing , merchandising, digital product, & the broader organization. We are looking for a strong marketing leader who is constantly looking to grow their media skill set & thrives in a fast-moving, rapidly evolving organization.

WHAT YOULL DO

  • Drive strategy for all direct revenue channels including (but not limited to) paid social, email, search, affiliates, display & audio
  • Manage the acquisition marketing budget, optimizing spend allocation across all partner agencies & media properties to meet performance & financial targets
  • Measure, test & optimize campaign performance, leveraging  first-party & third-party data to identify opportunities within the current business & new opportunities for growth
  • Recruit, manage & develop the Growth Marketing team
  • Lead & oversee the creative brief process to develop high-performing marketing collateral 
  • Maintain knowledge of digital marketing best practices across the retail industry & identify trends & innovations that are relevant to the business
  • Define & measure against growth & performance benchmarks & share out results, learnings & action plans to the broader Marketing organization & company at large
  • Evaluate, implement & manage  marketing technology systems (e.g., automation, attribution, analytics) and  stay ahead of technology updates & trends that can disrupt and/or supercharge the business (e.g. iOS 15) 

WHO YOU ARE

  • An expert marketer with 10+ years of acquisition experience,  preferably at DTC brands
  • An revenue driver that is comfortable managing an eight-figure budget
  • An analytical thinker who finds insights & opportunities in data that are not readily apparent 
  • A master communicator who is able to transform detailed analysis & digital marketing complexity into straightforward summaries for all levels of the organization
  • An experienced manager who is able to attract, grow & develop high-performing teams
  • A strong collaborator who can bring inspiration & solutions to cross-functional internal teams, external agency partners & third parties.
  • Comfortable working in an in-person office environment 3 days a week in New York City

WHAT MAKES US SPECIAL

  • Its all about the people. To us, diversity is a strength. We check our egos at the door & value all backgrounds & experiences. From our employees to our customers to our partnerswe build relationships that last.
  • We give a shit. Every detail matters. We research, we test, we adjust. We take pride in everything we do by being thoughtful in our decision making & design process. 
  • We put our money where our mouth is. We work with ethical & humane partners, we act with integrity & trust, & we take ownership of our actions & mistakes.
  • We build for the future. First, we listen; then we think, plan, & act for the long-term. We see problems as opportunities & take calculated risks to build a company that lasts. 

THE PERKS

  • Full insurance benefits
  • Open vacation policy
  • Hybrid office model (in office M/T/Th)
  • Great location in the heart of Nomad district
  • Office snacks & drinks
  • Thursday happy hours
  • Free Mack Weldon gear
 
 
 
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