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MoneyLion // digital personal finance platform
Marketing, Full Time    New York City    Posted: Wednesday, June 12, 2019
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MoneyLion is seeking an analytical, creative, & highly motivated lead for all Lifecycle growth marketing. The Director of Lifecycle Marketing is the heart of the member relationship, the engagement engine at MoneyLion, & an active participant in nurturing the value of the customer's experience & product journey. The successful candidate will have an owner/operator mentality to oversee customer account growth & retention. The success of this role will be measured through customer base engagement, retention, lifetime value, daily active usage & revenue growth.  The Director of Lifecycle Marketing will fulfill a dynamic role across many functions & has primary corporate leadership responsibility to develop work flows that advance MoneyLion's product penetration, increase account growth & user retention, & ensure active usage. The candidate is equal parts growth marketer & business analyst who can understand the needs of the end user but also work collaboratively with product, data scientists, marketing, & creative coworkers to design & develop programs that will focus on improving acquisition, activation, retention, loyalty, & customer lifetime value.  This role will report to the Chief Marketing Officer, & work with all members of the Growth & Marketing teams.
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