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Mack Weldon // Mack Weldon is reinventing men's basics.
New York City    Posted: Wednesday, January 13, 2021
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The Story

At Mack Weldon, were reinventing men's basics with premium fabrics, smart design, & simple shopping. We started with underwear & socks, pieces that could make our customers more comfortable every day. In seven years, weve greatly expanded our product offering, customer base, & teamand were just getting started.

Were a group of apparel veterans, digital marketers, creatives, engineers, & customer service experts working together in the name of comfort. And were looking for passionate, proactive, strategic, & creative problem-solvers to join us. If that sounds like you keep reading.

The Role

We are looking for a Site Coordinator to join our Digital Product team.

As the Site Coordinator - Acquisition, you will be responsible for working closely with our digital product, acquisition & merchandising teams to optimize landing pages, execute SEO initiatives, & deliver all ad tech requests within Google Analytics. Key responsibilities include testing & optimizing landing page content & merchandising, executing all ad tech requests, & updating our content management system with any new SEO copy & SEO pages.

What Youll Do Every Day

  • Optimize landing pages for ideal user experience.
  • Build, own & execute A/B test roadmap for landing pages. 
  • Enhance conversion funnel to maximize revenue from ads driving to landing pages.
  • Manage Google Analytics & Tag Manager to support ad tech initiatives. 
  • Monitor & report on site activity & performance against established KPIs.
  • Work with the SEO agency to develop SEO strategies & execute initiatives on site. 
  • Manage landing page briefs, working in conjunction with the digital product & acquisition teams. 
  • Monitor & report on landing page & SEO campaign results.
  • Work with the Merchandising team to assort key landing pages with priority products. 
  • Coordinate the alignment of assets with the creative team. 

What Will Set You Up For Success

  • 2 years of site coordinator experience, preferably for a digitally native brand. 
  • Experience working cross functionally: digital product, acquisition, creative services.
  • Experience using A/B testing platforms. 
  • Experience managing Google Marketing Platforms
  • Strong understanding of e-commerce & acquisition marketing as well as the ability to assess project priorities based on business insights.
  • Exceptional attention to detail, process oriented, organizational skills & project management abilities.
  • Effective communication skills both verbal & written
  • Collaborative with the ability to work across teams, handle requests & feedback from multiple directions. Works well under pressure.
  • Experience using content management systems. 

What Makes Us Special

  • We give a shit! - We care. Were slightly obsessive. We sweat every detail. We fight for what we think is best for Mack Weldon & our customers. 
  • We put our money where our mouth is - We own our words. We own our actions. We own our mistakes.
  • We solve problems - You wont find us waiting around for someone else to fix a problem, if we can get our hands on it first. 
  • We wont sacrifice the future for a quick win - We wait for the second marshmallow.
  • Its all about the people! - Relationships over transactions.


  • World-class insurance Top of the line health insurance paid for by Mack Weldon
  • Open vacation policy Unlimited vacation & sick days to use as needed
  • Competitive salary Compensation includes a competitive salary & employee stock options
  • Great location Right in the heart of Manhattan with easy access to 14 different subway lines
  • Free Mack Weldon Gear Free new product launches & year-round employee discount code
  • Office Snacks & Drinks Fully stocked office fridge & pantry with free lunch on Fridays
  • Thursday Happy Hour Beer fridge, wine rack, liquor cabinet, & a spread of tasty treats
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