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Optimizely is the world's leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce & campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product & marketing professionals to accelerate innovation, lower the risk of new features, & drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely's impressive customer list includes eBay, FOX, IBM, The New York Times & many more global enterprises.

Job Description

Optimizely is looking for an experienced Demand Generation Manager to join the North America marketing team in San Francisco. This person should have expertise in crafting & executing successful demand generation programs for the enterprise segment, while collaborating closely with product marketing, sales, SDRs, & external agencies & vendors. We are looking for someone who can take full ownership of integrated campaigns, uncover new opportunities, move quickly, & has a strong appetite for growth.

If you're looking to roll up your sleeves, make an immediate impact, & be a high-visibility marketer within the organization, this role might be for you.


  • Plan & execute end-to-end demand generation programs, which include, but are not limited to, webinars, emails, nurtures, paid media, content syndication, etc.

  • Develop & execute innovative, multi-channel campaigns to drive enterprise MQLs & sales pipeline, while closely monitoring conversion rates & optimizing campaigns at each stage.

  • Manage agency & contractor relationships, expectations, & budgets

  • Develop a comprehensive marketing plan to drive net new prospects to a large-scale digital conference. Communicate internally to the business on progress & results, & support project management to execute conference & provide a delightful experience to prospects & existing customers.

  • Own the NA customer webinar program by partnering closely with product marketing & sales. Provide a stage for customers to share their Optimizely stories, ensure that customers have a seamless experience, & communicate progress & results to internal teams.

  • Partner with NA SDR team to ensure quality lead delivery & proper follow-up according to established SLAs. Build a consistent feedback loop & continuously improve & optimize lead hand-off processes in conjunction with the Marketing Operations team.

  • Own campaign strategy & implementation plans with execution support from web, design, & field marketing teams.

  • Bachelor's degree in business, marketing, or related field

  • Minimum of 4 to 6 years of full-time marketing experience

  • 2+ years of demand generation/campaigns experience

  • Experience implementing enterprise-level demand generation programs

  • Tactical, hands-on experience with lead forecasting, reporting, & analysis

  • Proven experience working with paid media & content syndication vendors

  • Experience developing compelling messaging & voice across all digital channels

  • Experience managing third party vendors including agencies & contractors

  • Experience partnering with SDRs & sales teams to coordinate, communicate, & deliver offers & campaigns that resonate deeply with customers along buyer's journey

  • Must be a self-starter who excels at multitasking & thrives in a fast-paced environment

  • Excellent time management skills with the ability to prioritize & shift workload to meet deadlines

Additional Information

At Optimizely, we embody inclusion & embrace diversity. Optimizely is an equal opportunity employer & makes employment decisions on the basis of merit. Optimizely prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.All your information will be kept confidential according to EEO guidelines.

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