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Teads // video advertising & monetization for publishers
New York City    Posted: Wednesday, September 22, 2021
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Teads is on the hunt for a strong Research & Insights Manager to join our growing New York team.  The Research & Insights Manager will support the Associate Director & Head of Insights. He/She will be responsible for compiling data & reporting for North America accounts. The role also has a global scope & with weekly participation in global team meetings.

Responsibilities include but are not limited to the following:

  • Answering 3rd Party Brand Lift/Brand Pulse & Pre-testing feasibility requests
  • Communicating project timelines, following progress, & monitoring data for strategic client projects
  • Keeping research tracker of all studies up to date for internal dashboard & client specific requests 
  • Managing in flight early reads, optimizations, & recommendations with the customer experience managers to strengthen campaign performance 
  • Populating data in tables & charts in client facing wrap up reporting for 3rd Party/Internal Brand Lift & Pre-testing projects 
  • Analyzing brand lift & pretesting results in client facing reporting in ways that tell a compelling story & will inform future recommendations 
  • Being able to present findings internally & externally
  • Building out case studies & guidelines
  • Collaborating with sales, customer experience managers, studio, data, & insights team members on research processes such as:
    • Ensuring all campaign measurement requests are submitted by Sales with all necessary information
    • Working with customer experience managers to help setup strategic Brand Pulses properly, tag 3rd party studies, & translating items to our taxonomy for organizing data cuts
    • Working with Associate Director to vet & test 3rd Party Brand Lift & Brand Pulse surveys & coordinating their approvals
    • Working with Studio & customer experience managers to gather materials for custom creative studies
    • Handling feasibility process & help draft surveys for custom insight projects 
  • Leveraging internal & external data we are subscribed to (Teads Media Barometer, MediaRadar, GWI, eMarketer) to assist in development of consumer insight reports for client proposals & client meetings 
  • Maintaining library of vendor collateral/ methodologies & proactively staying up to date with new vendors & industry trends

Required Skills + Expertise

  • 5-7 years experience in advertising effectiveness research and/or consumer insights used for digital media
  • Understanding of research & testing methodologies
  • Experience with studies run by third-party research partners
  • Previous success managing multiple projects & deliverables
  • Strong analytical & reporting skills focused on delivering actionable insights & recommendations
  • Passion for data storytelling 
  • High standards of client service 
  • Experience with leading conference calls & working in a client facing role
  • Ability to work both independently & collaboratively 
  • Degree in related field

===== ABOUT TEADS ======

About Teads

Teads, The Global Media Platform, is the single access point for advertisers to connect to the worlds best publishers & reach an audience of over 1.9 billion people every month.

Teads made-for-mobile ad experiences deliver the best combination of mass reach & brand safety in the market.  Teads end-to-end platform provides a sustainable advertising ecosystem that respectfully connects brands to consumers. Teads demand-side, sell-side & creative technology delivers effective & engaging advertising experiences for consumers, guaranteed outcomes for brands, & ultimately powers publishers with better monetization solutions to fund quality journalism.

Teads partners with the leading marketers, agencies & publishers through a team of 850 people in 29 countries.

We're committed to creating a dynamic work environment that values diversity & inclusion, & represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations & gender identities.

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