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Harrys // DTC brand for shaving products
 
Product, Full Time    New York City    Posted: Monday, August 01, 2022
 
   
 
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About Harrys

Harrys started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harrys has expanded to Canada & Europe, developed relationships with retailers such as Target & Walmart, expanded our grooming brand into a personal care powerhouse, launched three new brands including Flamingo, Cat Person, & Headquarters, & made our first brand acquisition with Lum. The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, & logistics specialists, the Harrys team is composed of some of the most brilliant, diverse, & humble people youll ever meet. 

Our brands answer unmet consumer needs, but our company is a place of inclusion & innovation that attracts some of the brightest minds across industries, geographies, & backgrounds. Whether we have a team of 5 or 500, our core values & our startup mentality remain; we value continuous improvement & learning, teamwork & collaboration, creative problem solving, & open & direct dialogue & feedback.
 
Harrys is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you. What will you get out of that? Bagels on Tuesdays, lunch on Wednesdays & Thursdays, & fully stocked kitchens with snacks, coffee, & drinks everyday. Cant forget the free products & the opportunity to have some meetings without Zoom (remember what 2019 was like?)
 
We are still requiring vaccinations for in-office employees. Reasonable accommodations due to a medical reason or sincerely held religious belief may be made.


About the Role

Harrys is seeking a highly talented & motivated individual to lead performance marketing content development as our Growth Content Lead. This role will report to Harrys Head of Growth & will be focused on spearheading creative content asset development to support our growth efforts & drive trial to our DTC business.

Design efforts on the marketing team at Harrys are aimed at driving engagement, primarily to acquire new customers. You wont just be making people aware of the product your teams work needs to be disruptive enough to actually get them to try it! You will lead a growing, nimble team of a graphic designer, copywriter, & a video motions editor, & will ensure that all elements of content creation, from day-to-day optimisations to bigger swings, are completed as effectively & efficiently as possible.

You will lead the development of disruptive concepts & support our excellent existing team to produce their best work. You will partner with Growth Managers to understand creative & messaging that resonates with consumers, leveraging data from our various paid marketing channels to determine creative content strategies & unlock creative wins.  

As the leader of the Growth Content pod, you will streamline our processes & oversee the content development budget, in order define a strategy & determine optimal resourcing to deliver it through freelancers, agencies, influencers & in-house staff.


Role & Responsibilities

Deliver great work: Working across all paid digital marketing channels, print, radio, podcasts, etc, you & your team will produce a consistent stream of high-quality assets, rolling up your sleeves & leaning in where necessary. Youll take responsibility for ensuring the team effectively balances essential day-to-day optimisations & disruptive bigger swings.

Concept ideation & development: To continue to grow, we cant keep doing the same-old-same-old. As well as our ongoing business as usual, we need to test new approaches to keep our brand feeling fresh & appeal to as broad a range of audiences as possible. You will work with your team & Growth Managers to drive creative ideation - coming up with new creative & messaging angles to capture consumers attention & drive them to try Harrys. 

Team management, leadership & development: Youll take responsibility for the ongoing workflow of your team, utilizing freelancers to dynamically expand/contract the team as required. Youll monitor workload & be comfortable pitching for additional resources when necessary, & keep an eye on the horizon & provide a clear future vision in terms of team structure. Youll offer the right balance of support & challenge to an experienced creative team.

Process/budget management: In such a fast-moving organization, this role will be essential for managing the tools we use to deliver, including optimizing our creative processes & maximizing the DTC creative budget. You will be empowered to oversee the Creative Development budget in a way that maximizes the impact of our resources.


Experience & qualifications

  • In-depth understanding of content asset development across a breadth of styles, medium, & sources (from still photography to moving, video, to user-generated content)
  • Detail-oriented, with experience managing content asset execution from end-to-endincluding production, project management, & budget management
  • Confidence directing & collaborating with graphic designers, video editors & creators, & copywriters to successfully telegraph ideas, visually & verbally, & in breakthrough ways
  • Proven success leading teams from ideation through execution (both in-house & freelancers)
  • A plus: proficiency in platforms & tools used to create content (e.g. InDesign, Photoshop, Illustrator, After Effects for motion graphics)
  • Digital photography knowledge & skills a plus; both formal photoshoots & UGC
  • Comfortable having work evaluated based on strict performance metrics
  • Intellectual curiosity constantly working with channel managers to understand whats working, whats not, & what can be improved.
  • Thrives on direct, honest & supportive communication.
  • Able to work under tight deadlines while juggling multiple projects.
  • Digital-first thinker understanding of ongoing digital & social media trends, customer digital behaviors, & the wider digital marketing marketplace. 

We have a mandatory COVID-19 vaccination policy.

Harrys is committed to bringing together individuals from different backgrounds & perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, & do great work together.

Harrys is an Equal Opportunity Employer, providing equal employment & advancement opportunities to all individuals. We recruit, hire & promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth & related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture & protective hairstyles or any other status protected under applicable federal, state & local laws. Harrys commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline & access to benefits & training.

We respect the laws enforced by the EEOC & are dedicated to going above & beyond in fostering diversity across our company.

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