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Open Road Media // content brand network of social websites
 
Media, Full Time    New York City    Posted: Tuesday, July 02, 2019
 
   
 
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About Open Road Integrated Media

Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain & inform readers around the world.

Laser-focused on revenue, reach, & repeat customers, the Open Road network of digital properties produces compelling stories that keep audiences engaged across devices, content verticals, & global territories.

About the Position

Open Road Integrated Media is looking to expand our content team with a business-minded Senior Editor, who is data-driven, energetic, creative, resourceful, & focused on growth around content. This role will report to the Executive Editor, Content Strategy & collaborate with other members of the content team on executing a content & revenue strategy.

The job will entail strategically planning & executing a content schedule for one website, managing partnerships & sponsored content; planning a newsletter & social schedule; marketing products to our audiences; & analyzing data to accomplish these tasks. The Senior Editor will play an integral role in driving traffic & revenue growth, as well as customer acquisition & engagement. 

Key Accountabilities:

  • Develop a content strategy around traffic growth, customer acquisition, & SEO best practices for a true crime & horror website (the-line-up.com).
  • Maintain the voice of the website, working with in-house editors & freelance writers.
  • Edit & produce content in conjunction with one contributing writer & one production manager.
  • Daily, weekly, monthly, & quarterly reporting on revenue buckets for content website, including affiliate, product sales, & programmatic advertising.
  • Work with existing partners & create new partnerships for customer acquisition & traffic growth.
  • Lead SEO strategy for website & maintain responsibility for any updates & fixes to SEO problems.
  • Communicate with product & tech teams on website updates & fixes.
  • Work with other members of the team to effectively market subscription products to our audiences.
  • Work with audience development manager to conceptualize & execute sponsored campaigns for clients.
  • Plan & execute a content & product newsletter strategy.
  • Work closely with the team responsible for product strategy.
  • Manage an intern that will support multiple web properties.

Who you are:

  • 3-4 years experience in an editorial or content marketing role.
  • Growth-mindset: Someone who can put the right content & products in front of the right audience for increased engagement & revenue.
  • Data-driven: Ability to interpret data, analyze results, & formulate strategy.
  • An individual who can move quickly with ideas, continuing to test & iterate to drive results.
  • Possess an energetic, outgoing, can-do attitude.
 
 
 
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