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Squarespace // creative tools for designing websites
 
Product, Full Time    New York City    Posted: Friday, October 23, 2020
 
   
 
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JOB DETAILS
 

Squarespace is seeking a strategic Product Marketing Manager to help further establish our product as the all-in-one platform bringing creative ideas to life. You will develop the positioning, messaging, & go-to-market strategy for products that empower millions of individuals, creative professionals, & businesses to build a sophisticated online & social presence. With an analytical approach & a deep understanding of the market, you will deftly connect our product capabilities to customer needs. You understand that the needs of businesses can differ from those of consumers, & are passionate about helping show how our user-friendly products can work seamlessly for businesses of all sizes. You will collaborate with cross-functional teams on product launch & promotion strategy, communicating the value of Squarespaces products to both internal & external audiences. Product areas of focus include Enterprise, Marketplace, & Circle. 

This role is based in our NYC headquarters & reports directly to Senior Product Marketing Team Lead. This is an opportunity to join our Marketing team at an exciting stage of growth & innovation globally. 

RESPONSIBILITIES

  • Develop product positioning & messaging that differentiates our products in the market
  • Define go-to-market strategies for new product launches & streamline the announcement process
  • Build a roadmap of ongoing, cross-channel, strategic marketing initiatives at a product line level
  • Oversee the scaling of our B2B marketing efforts, taking the best of what makes Squarespace a loved consumer brand & leveraging that equity in business-centric use cases & customer-facing messaging
  • Craft a consistent & compelling narrative across channels, maintaining strong messaging hierarchy & effective content strategy plans
  • Support our Customer Success team, equipping them with the assets they need to find the right solutions for our business customers
  • Draw on qualitative & quantitative insights to understand product adoption, usage, & retention across customer segments
  • Recommend new product ideas & marketing strategies 
  • Advise on competitive analyses & customer research efforts to understand key customer segments & define opportunities
  • Partner with the Product team to help prioritize product development based on customer & market research
  • Own internal communication of marketing initiatives  
  • Evangelize our products with the press, at events & through other channels to continue increasing awareness of Squarespaces product offering

QUALIFICATIONS

  • 3-4 years of marketing experience, with 2+ years of demonstrated success in a product marketing role, ideally in tech or a closely related industry & with a global focus
  • B2B experience required 
  • Experience building marketing pipeline for a sales organization
  • A fundamental understanding of B2B marketing channels including content marketing, partnerships, sales enablement, & field marketing
  • Strong project management abilities to plan & execute complex cross-functional initiatives
  • Excellent communication skills: verbal, written, & visual
  • Ability to translate complex concepts into simple, clear & intuitive language
  • Analytical, creative, & strategic thinking & a willingness to take calculated risks
  • Customer focus, with a deep understanding of the value Squarespace provides for users
  • Growth mindset, adaptability, & a drive for continuous improvement

About Squarespace

Squarespace makes beautiful products to help people with creative ideas succeed. By blending elegant design & sophisticated engineering, we empower millions of people from individuals & local artists to entrepreneurs shaping the worlds most iconic businesses to share their stories with the world. Squarespaces team of more than 1,000 is headquartered in downtown New York City, with offices in Dublin & Portland. For more information, visit www.squarespace.com/about.

Benefits & Perks

  • Health insurance with 100% premium covered for you & your dependent children
  • Flexible vacation & paid time off
  • Up to 20 weeks of paid family leave
  • Equity plan for all employees
  • Retirement benefits with employer match
  • Fertility & adoption benefits
  • Free lunch & snacks at all offices
  • Education reimbursement
  • Commuter benefit in the form of reduced tax (Ireland) & pretax (US)

Today, more than a million people around the globe use Squarespace to share different perspectives & experiences with the world. Not only do we embrace & celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

 
 
 
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