Venture Partner, DreamIt Ventures; Co-Founder, AppStori
About This Class
If you're a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you'll learn how to set a price for your new product or service. After getting started with customer-based pricing, you'll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you'll find out how to build a pricing capability for ongoing improvement in your venture.
Learn From Home
Can't make it? Watch Growth Hacking on-demand from General Assembly Front Row.
Learn the drivers behind pricing power.
Understand the basic determinants of price and customer-based pricing.
Develop a plan to obtain customer insights on willingness to pay.
Understand the pros and cons of the most common pricing strategies and how to implement them.
Recognize the "do's and don'ts" of "freemium" pricing models
Set a plan to refine price with testing.
Prereqs & Preparation
About the Instructor
Arie Abecassis Photo
DreamIt Ventures; Co-Founder, AppStori
As a founder of AppStori, and a Venture Partner at DreamIt Ventures, Arie spends most of his waking day (and probably a portion of some sleepless nights) turning ideas into reality and plans into action.
Arie has worked closely with a number of amazing founders and companies, including SeatGeek, Adaptly, BiznessApps and MAZ Digital. In addition to spending time with the General Assembly community, every now and then, Arie contributes his thoughts on the state of technology and entrepreneurship in various tech blogs.