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With Arie Abecassis (Venture Partner, DreamIt Ventures and Co-Founder, AppStori)
Thursday, September 04, 2014 at 08:00 PM    Cost: $35
General Assembly East, 902 Broadway, 4th Fl

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Arie Abecassis
Venture Partner, DreamIt Ventures; Co-Founder, AppStori

About This Class

If you're a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you'll learn how to set a price for your new product or service. After getting started with customer-based pricing, you'll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you'll find out how to build a pricing capability for ongoing improvement in your venture.

Learn From Home

Can't make it? Watch Growth Hacking on-demand from General Assembly Front Row.

Learn the drivers behind pricing power.
Understand the basic determinants of price & customer-based pricing.
Develop a plan to obtain customer insights on willingness to pay.
Understand the pros & cons of the most common pricing strategies & how to implement them.
Recognize the "do's & don'ts" of "freemium" pricing models
Set a plan to refine price with testing.
Prereqs & Preparation

About the Instructor

Arie Abecassis Photo
Arie Abecassis
Venture Partner,
DreamIt Ventures; Co-Founder, AppStori
As a founder of AppStori, & a Venture Partner at DreamIt Ventures, Arie spends most of his waking day (and probably a portion of some sleepless nights) turning ideas into reality & plans into action.
Arie has worked closely with a number of amazing founders & companies, including SeatGeek, Adaptly, BiznessApps & MAZ Digital. In addition to spending time with the General Assembly community, every now & then, Arie contributes his thoughts on the state of technology & entrepreneurship in various tech blogs.
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