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Description
At Pivot 2011, we introduced you to the Social Consumer and explored the role Social media plays in engagement, marketing and advertising, and advocacy. This year, the impact of Social Consumerism has expanded beyond pure marketing, into commerce, customer service, product development and employee engagement. We are moving toward the rise of the Social Business.
As Social Consumerism evolves, purely “Social” strategies will increasingly prove fruitless. To succeed now requires nothing short of business transformation…in philosophy, technology, practice, and innovation. To attract these connected customers, businesses must adopt a unified approach across multiple departments…becoming a fully informed and engaged Social Businesses. This requires investment in infrastructure, culture, and business processes that empower stakeholders in new ways. That is where the rubber meets the road and where Pivot 2012 will focus.
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