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Description
Cocktails and Panel
Early Preview Price $30. $45 after August 21
The power of music is undeniable. The emotional richness can bring someone to a different emotional state – from happy to sad– within a matter of seconds. And that has been good for brands, ad agencies, and musicians. But it hasn't always been an easy fit. Perceived costs, a lack of analytics and sometimes even the difficulties of getting music sometimes pose obstacles to matching the perfect song to the perfect creative and achieving a measurable ROI. This panel of industry experts will examine how the music and advertising industries are evolving to become more collaborative and forging new and innovative relationships.
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