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With Gary Briggs (CMO, Facebook), Rosette Pambakian (Head of Mktg, Tinder), Lara Crystal (Founder, Minibar), Michelle Peluso (CMO, IBM), Derek Thompson (Sr Editor, The Atlantic), Finola Austin (Sr Brand Strategist, Refinery29), Tim Pool (Host, Vice Media), Swan Sit (VP Digital, Revlon).
Thursday, October 12, 2017 at 08:00 AM    Cost: $950
Edison Ballroom, 240 W 47th St

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Digital natives hold the communications industry's future in their hands - US millennials & Generation Z will shell out a cool $250 billion this year. They also exert major influence over brand reputation. With just one post, your brand can instantly go from Hot to Not. With digital natives also climbing the corporate ladder, it won't be long before they take over the C-suite. Gathering leaders from organizations that are disrupting the business landscape, Swipe Right, presented by PRWeek, will share how you can snag the attention of these rising MVPs.
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