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Critical Mass // digital experience design agency
Marketing, Full Time    Chicago    Posted: Saturday, May 29, 2021
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Marketing Science Analyst

As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 2 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, & focusing on at least two of the following areas: tracking & measurement, implementation, reporting, data visualization, testing & evaluation, data integration, or statistical modeling. You understand the nature & purpose of the main digital marketing channels, enjoy collaborating with others, & are able to communicate clearly & effectively.

You will:

  • Design, build & automate analyses, reports, dashboards & other deliverables
  • Define, implement & validate tracking tags/codes across multiple digital platforms
  • Gather data through various third-party platforms & ensure compliance with data governance protocols
  • Assist in the ideation, development & execution of measurement strategies & frameworks
  • Manage multiple deliverables with the ability to seamlessly transition among them
  • Communicate complex analysis in an effective easy-to-understand manner
  • Use methodical thinking to document requirements, define implementation, & identify methods to improve process

You have:

  • Experience in providing clear & concise recommendations
  • Experience working with statistical analysis techniques & quantitative methods
  • Experience with 1 or more digital analytics platforms: Google or Adobe Analytics
  • Experience with 1 or more testing platforms: Optimizely, Adobe Target, etc., & interest in the ideation, development, & analysis of split & multivariate testing
  • Experience with one or more visualization platforms: Tableau, Domo, PowerBI, Datorama, etc.
  • Familiarity with API techniques & the languages required to support client & account needs
  • Familiarity with machine learning models & techniques, with ability to ideate & develop machine learning models that support client needs
  • Understanding of the main forms of digital marketing & how they differ

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