We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

TripAdvisor is the worlds largest online travel site, visited by 450+ million travelers each month, & our business unit TripAdvisor Hospitality Solutions is the critical business-facing part of the broader company. The Hospitality Solutions team develops, markets & sells industry-leading SaaS & advertising products to our millions of hotelier & restaurateur partners worldwide, & is a significant revenue generator for the company. As the global travel sector continues to adapt & transform, Hospitality Solutions is at the forefront of developing new digital solutions both free & paid to support the emerging needs of our business partners.

Why this job is excellent:

As a Senior Marketing Analyst you will be tasked to research, develop, optimize & communicate strategic marketing plans that drive up the impact on business growth. You will be empowered to monitor & evaluate the marketing channels & KPIs, provide data-driven insights & expert opinions on marketing strategies & OKRs, develop market research programs to track the brand awareness & sentiment, & enable marketers to improve marketing campaign efficiency & effectiveness. You will be partnered with cross-functional teams to build, maintain & optimize strategic marketing frameworks such as marketing attribution model, customer journey & CLM framework. You will also leverage your strong analytical mindset, business savvy & problem-solving skills to influence decision-making & facilitate the market adoption of Hospitality Solutions products.

Key Responsibilities Include:

• Analyze marketing funnels & KPIs & provide rich insights & recommendations to influence both strategic & tactical marketing decisions
• Optimize marketing attribution & CLM performance & assess marketing impact on acquisition & retention
• Develop optimization & simulation scenarios to improve marketing ROI across various channels & provide allocation recommendations to stakeholders
• Recommend various A/B testing based campaigns & develop statistically sound models to measure impacts
• Build market research program & automate brand tracker 
• Deep dive in advanced data analytics, solve non-routine analysis problems, applying advanced analytical methods & making strong recommendations for either Hotels & Restaurants business
• Support Agile Marketing 

What We Seek:

• Bachelors degree in Economics, Mathematics, Marketing, Finance, Business or related quantitative field
• 5+ years of professional experience in relevant fields of work (marketing analytics, performance marketing, business analytics, business strategy, statistical modeling etc.)
• Effective analytical, modeling & problem solving skills
• Experience working with large databases & business intelligence tools to inform decisions
• High tolerance for ambiguity & an ability to work cooperatively
• Strong project management skills & the ability to multitask
• Self-starter & eager to learn
• SQL/database skills required; Python/R skills are a plus
• Passionate about travel industry & fast-paced environments
• Excellent written & verbal communications skills

We strive to create an accessible & inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com. 

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