Events  Deals  Jobs 
    Sign in  
 
 
 
JOB DETAILS
 

As the Sr. Manager of Demand, Performance at Vimeo, youll lead strategic development of highly impactful performance campaigns targeting enterprise businesses who are turning to Vimeo for video marketing, communications, & monetization solutions. You will work in close collaboration with campaign managers & paid media channel owners to plan, launch, & optimize integrated campaigns for demand activations, events, ABM, lifecycle marketing, & more.

Youll work with a fast-growing marketing team to drive brand awareness within enterprises, scale qualified lead acquisition, & encourage product adoption. You will build & manage paid media campaign planning processes that empower teams to work efficiently & drive results. Success in this role means that more enterprises than ever are choosing Vimeo to connect with their customers & employees.

This is the right opportunity for a marketing leader with deep expertise in performance campaign strategy, funnel optimization, & demand generation for enterprise SaaS products, ideally with a self-serve or freemium component. You will have a track record of successfully engaging with enterprise buyers across the customer journey, & optimizing for ROI.

What youll do:

  • Drive performance for key metrics for Enterprise growth from paid channels, including: enterprise subscriber acquisition, marketing qualified leads (MQLs), new business pipeline, & bookings
  • Manage enterprise performance campaign reporting, including detailed funnel data & campaign insights
  • Build planning & communication processes that enable teams to work efficiently, scale output, & remain agile to identify opportunities
  • Lead integrated campaign planning for paid channels for our three enterprise offerings: marketing, internal communications, & monetization
  • Collaborate with cross-functional teams on campaigns including performance, SEO, events, content, product marketing, & ABM
  • Understand our audience & help them discover how our solutions answer their needs by delivering the right message at the right time across paid channels

Skills & knowledge you should possess:

  • 6+ years of marketing experience, with a focus on performance strategy & enterprise demand generation
  • Experience with product led growth strategies and/or self-serve/freemium software products
  • Deep experience with digital acquisition channels, marketing analytics & data-driven marketing
  • Familiarity with paid advertising channels, ABM advertising capabilities, Marketo & Salesforce preferred, BI tools such as Looker a plus
  • Passion for video, as a marketer you have done video marketing & virtual events, & want to be a part of building next gen tools for these use cases
  • Exceptional communicator who is comfortable navigating large teams & operating cross-functionally
  • Thrive in high-growth environments

"#LI-BT1

Vimeo (NASDAQ: VMEO) is the worlds leading all-in-one video software solution. Our platform enables any professional, team, & organization to unlock the power of video to create, collaborate & communicate. We proudly serve our growing community of over 260 million users from creatives to entrepreneurs to the worlds largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity, & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.

Learn more at www.vimeo.com

Learn more at www.vimeo.com/jobs

 
 
 
Apply To Job
 
 
 
 
 
© 2021 GarysGuide      About    Feedback    Press    Terms