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Vayner Media // social-first digital shop
Engineering, Full Time    New York    Posted: Wednesday, August 26, 2020
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VaynerCommerce is a Growth Engineering Firm. Initiated in 2018, & officially launched in 2020 as a new type of firm for modern brands to partner with to drive sustainable growth. VaynerCommerce is a digitally native first firm that takes an engineering approach to driving sustainable growth. It was started by former early Shopify Plus employees, & was born from the frustration that brands were left with no good options in the market when it came to building sustainable online customer growth. VaynerCommerce services as a strategic partner, with an implementation arm across data science, engineering, design, financial modeling, media & creative, & merchandising for brands that want to sustainably grow their direct-to-consumer business. VaynerCommerce works across Fortune 100, Venture Capital, & Private Equity backed consumer brands.

Were rigorous about how we build our team, & the work we focus on. Were building some of the most complex solutions in the world of Commerce which requires hard work, collaborative teams, & creative problem solving.   

What You Will Do:

The Growth Engineer role is a true full-stack integrated growth leader who will develop & execute holistic growth strategies for our brand partners. You have a breadth of knowledge, from media attribution modeling to customer journey mapping to customer segmentation & clustering. You are exceptional at prioritizing work, setting expectations & communicating to stakeholders. You are a strong project manager who knows how to motivate the team to push forward. You understand & appreciate the scientific method & also know when to adapt to changes quickly. You love telling a story with data & creating actionable insights. You are a strategic thinker, connecting the dots between data & financial results to create & advocate for your own strategies to drive growth. The ideal candidate will have a proactive approach & can juggle multiple responsibilities & excels under pressure. They must also be comfortable taking on a high level of responsibility. You will be responsible for strategically driving the team forward. 

  • Building holistic growth model using our proprietary approach to customer LTV growth, sophisticated customer life-cycle growth models, & tie models to inputs across data, media, creative, engineering, & consumer product development
  • Ability to visualize & clearly communicate complex data analysis for stakeholder key presentations
  • Conducting cross-functional alignment, prioritization, & execution of growth experiments
  • Help design, implement, & optimize growth infrastructure for brands (data, tech, ways of working, media & creative)
  • Overseeing stakeholders leading digital marketing campaign set-up, delivery, performance, testing & reporting across digital & social channels, including Facebook/Instagram, Display, Search, & other marketing platforms
  • Oversee data, identify trends, guide optimizations on a day to day basis across paid marketing channels
  • Manage & track monthly, quarterly & yearly marketing budgets
  • Ensure that marketing campaign funnels & customer/user behavior flows are tracked accurately for reporting & analysis purposes
  • Track & monitor holistic model KPIs through weekly & monthly reports, including how performance is tracking vs. projections
  • Can work with digital product managers & engineering team to prioritize, implement, & optimize growth experiments
  • Can run effective weekly growth meetings with different stakeholders to keep growth organization in rhythm & aligned to key activities 
  • Deliver insights & optimization recommendations across multiple parts of customer journey to identify key growth & optimization opportunities
  • Collaborate closely with the creative team to provide insight to inform creative recommendations
  • Source & identify new marketing opportunities on an always-on basis to support customer acquisition needs
  • Stay on top of industry changes, algorithm updates & their impact on customer funnel

What We're Looking For:

  • Business & commercialization acumen
  • A combination of systems thinking approach with a scientific methodology
  • Can understand, communicate, & drill down into most important ideas & models across data science, media, performance creative, monetization, & technology  
  • 4+ years in a digital marketing or product growth role with a background on direct response, retention, & digital product
  • Can learn & implement financial modeling integrated with growth strategy
  • Hands on experience managing paid social + digital campaigns, preferably Facebook Ads Manager & Google AdWords
  • Expert in excel, can manipulate raw data to draw insights via vlookups, pivot tables etc
  • Experience with audience segmentation & A/B testing to drive learnings & optimizations
  • Experience with google analytics, Shopify, business intelligence & CRM tools preferred
  • Have acute attention to detail & never-ending curiosity
  • Quick learner & a creative problem solver who believes every situation has an optimal solution
  • Persistent & relentless when it comes to achieving personal & professional goals

Priority Locations

New York

Los Angeles


*Open to discuss a different location than this

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