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CB Insights // tracking private companies
 
Product, Full Time    New York    Posted: Thursday, August 27, 2020
 
   
 
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JOB DETAILS
 

Own Product Marketing Strategy. Drive Messaging. Produce Results. 

We are currently looking for a Sr. Director of Product Marketing to lead this vertical at CB Insights. 

The Role Youll Play:

This is an incredible opportunity to use your expertise to forge a new path within Marketing at CB Insights.  This is a critical role for us to fill & requires someone with an amazing drive, creativity & entrepreneurial spirit. With over 650K newsletter subscribers, 20K to 30K inbound leads per month, & extensive coverage in the top tier media, there is great foundation to build from.

As our sales & customer success teams continue to grow & our product continues to advance, there is much to be done from the Product Marketing side. We sell a complex solution to several vertical markets across the globe.  From product messaging & enablement to Customer Marketing & engagement you will need to take a hands on approach to gain a deep understanding of our customers & the value we provide.  This will drive many initiatives from how we roll out new features & functions to how we address the needs of customers & prospects across their entire journey.

If you are a rockstar Product Marketing leader who is as analytical as you are creative & have the ability to draw a clear line between marketing activities & business outcomes, this may be the place for you.  This person will be working directly for the VP of Marketing & will own the strategy & execution for Product & Customer Marketing at CB Insights.  

What you will be responsible for:

  • Own all components of product marketing & enablement execution, from internal & external collateral creation to training & certification programs by vertical

  • Define & own messaging & market differentiation per target audiences

  • Build repeatable product marketing playbooks & systems that can be measured, constantly iterated & scaled

  • Become the expert on our customers, market segments & competition Plan the launches of new products/offerings  including internal/external communications, training, & promotional events

  • Build sales enablement & training materials

  • Develop collaborative partnerships across the organization, including with product, engineering, IU (intelligence unit, aka research) sales, customer success & marketing

  • Communicate constantly & intelligently with customers; be the voice of the customer for the CB Insights organization

  • Define smart goals for you & your team & manage against measurable KPIs; CB Insights is data-driven

  • Being a magnet for talent that can attract, hire & develop exceptional talent as we build a world-class product marketing capability

What you bring to the table: 

As a leader:

  • 10+ years of formal product marketing / strategy / marketing leadership leadership experience at a fast-growing technology, market research or advisory firm

  • Deep familiarity with the needs & goals of the corporate functions CBI customers are in

  • Clear, fast & hard earned career progression

  • Track record leading & developing high performance teams of 10+ professionals

  • Experience building incentive & career progression programs that drive career advancement & retention of great talent

As a product marketer:

  • Product marketing strategy & execution

  • Brand activation / rebrand skills

  • Experience working with sales & CS teams to tangibly improve mid-funnel & retention metrics

  • Understanding & experience selling SaaS products with moderate to high price tags into enterprises ($50-$250k per annum)

  • Impeccable copywriting & presentation building skills

  • Be data-driven & be willing to nerd out on data to get to the right ideas & answers

  • Knowledge that ranges from good to great in:

    • Product marketing

    • Customer engagement marketing

    • Event marketing

    • Demand generation

Whats CB Insights All About:

The CB Insights platform is the smartest way to explore & exploit emerging technologies. We help the worlds leading companies accelerate their digital strategy & transformation with data, not opinion. Our Emerging Technology Insights Platform fuses machine & human intelligence to help you discover & manage your response to emerging technology startups & markets.

The Perks:

  • Amazing culture: Happy, Helpful, Humble, Hungry. Learn more here
  • A newsletter that 600k people follow:  Sign up here.
  • Be Healthy: Health with HSA & FSA options, dental, & vision insurance along with unlimited/take what you need sick day policy
  • Plan for the future: 401k with up to 4% match
  • Continued Learning: $1,000 yearly continuing education stipend
  • Rest & Relax: Competitive vacation & holiday plans 
  • Refuel: Daily lunch stipend, unlimited snacks/coffee

We know that diversity makes for the best problem-solving & creative thinking. We are dedicated to adding new perspectives to the team & encourage everyone to apply if your experience is close to what we are looking for.  

Equal Opportunity Employer: CB Insights is committed to creating a diverse environment & is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you know someone who'd be perfect for the role, 

submit here & you'll be eligible for $5,000!

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