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Critical Mass // digital experience design agency
Marketing, Full Time    Toronto    Posted: Wednesday, November 18, 2020
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As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring solid experience in leading marketing science deliverables across a broad range of initiatives, & focusing on at least two of the following areas: tracking & measurement, implementation, reporting, data visualization, testing & evaluation, data integration, or statistical modeling. You have experience using data analytics to recommend solutions to improve Digital marketing performance, enjoy collaborating with others, & are capable of directly communicating business insights to clients through logical, easy to understand stories.

You will:

  • Provide actionable insights by gaining a deep knowledge of the clients business & industry.
  • Design, build & automate analyses, reports, dashboards & other deliverables.
  • Lead the ideation, development & execution of measurement strategies & frameworks.
  • Gather data through various third-party platforms & ensure compliance with data governance protocols.
  • Provide work direction to associate analysts & analysts.
  • Occasionally contribute analytics content for pitch materials & request for proposals.
  • Provide support for applications of data management, ad-tech, mar-tech (e.g. DMP, DCO, etc) regulatory compliance & marketing automation.
  • Directly communicate business insights to clients through logical, easy-to-understand narratives
  • Define, implement & validate tracking, taxonomy, & data gathering strategies.
  • Collaborate across the agency & media partner ecosystem to ensure we are delivering value to the business project team.

You have:

  • B.S. degree in a quantitative or technical field. Including but not limited to: economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
  • Advanced Microsoft Excel & Microsoft Office skills, with strong verbal & written communication skills, & demonstrated experience presenting to internal or external stakeholders.
  • Experience working with statistical analysis techniques and/or quantitative methods.
  • Expertise in Python, R, SQL, or other business-relevant statistical programming language.
  • Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science & statistical programming, testing & personalization, data visualization, website systems implementation.
  • Experience with one or more visualization platforms (e.g.: Tableau, Domo, PowerBI, etc.).
  • Experience offering recommendations to clients across creative/media performance, preferably with experience in MarTech & AdTech
  • Confidence in presenting to internal or client audiences on topics related to analytics


  • Reporting or analytics experience with at least 2 media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Experience with MarTech/AdTech tools, such as DCO platforms, & how the plug into the media ecosystem.
  • An understanding of the most appropriate Digital Marketing channels, based on business objectives, & experience using data analytics to make recommendations & demonstrate value of analytics.
  • An understanding of the media landscape, as well as media planning & the role of each channel.

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