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Vayner Media // social-first digital shop
New York    Posted: Friday, January 08, 2021
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About You:

You're solution oriented social media & creative strategist, with a passion for insight driven media, brand & content strategy. You are obsessed with understanding the nuances of social platforms, geek out over social listening & like keeping up with & consuming social media trends, marketing tactics, & emerging technologies. You are a quick learner, a great communicator, & a team player. You love crafting reports that tell a story through quantitative & qualitative data. Youre not afraid to throw out an idea or challenge an existing one. You get fired up when a post over-indexes on social, & are even more excited to understand why. You have experience or a strong desire to work with high-profile public figures & believe in the power of "personal branding" to achieve business objectives.

The Task at Hand

Provide & execute day to day community management & growth hacking tactics to grow & scale the personal brands of a variety of public figures online with impactful content. Responsible for keeping social media profiles updated & optimized for a variety of high-profile clients. You will post all content, monitor channels & pay close attention to community engagement & cultural insights in order to effectively communicate how the team can optimize & maximize every piece of content. You will keep all content calendars organized, create regular insight reports & work closely to craft & implement effective paid, earned & owned growth strategies.  


  • 3+ years of experience managing social creative for a personal brand or company
  • Demonstrates strong knowledge of all major social media platforms
  • Can create a strategic social media roadmap based on business objectives & goals outlining the content, platform & distribution strategy
  • Can identify & capitalize on social media content & marketing trends
  • Confident in building excel tables & can interpret & analyze social media & paid media analytics
  • Growth hacker mentality, always looking for insights & opportunities to leverage
  • Deep understanding of cultural landscape  
  • Strong analytical skills for analyzing social platforms, especially Facebook, Instagram, and 
  • Top-notch written & oral communication skills
  • Understands how to make content work for different audiences & different platforms
  • Understands the importance of copywriting for social media posts & advertising
  • Extremely trustworthy, organized & discreet 

Bonus Skills

  • Previous experience executing paid media campaigns on Facebook, Instagram, Linkedin Youtube, Twitter, Snapchat
  • Has a history of growing social media profiles & accounts
  • Knowledge of adobe creative suite
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