At WorkFusion, we build software that is changing the world & transforming workplaces. Our technology automates repetitive, data-intensive work so people can be freed from the mundane to pursue the meaningful, companies can grow further, & customers can be served faster & better.
WorkFusion is increasingly recognized as the world leader in industry-specific process automation, offering AI-powered software with particular focus on the needs of banking, financial services, & insurance enterprises. Our Intelligent Automation Cloud combines RPA, machine learning & analytics in one unrivaled platform that can be deployed quickly & scale without limit. We compete in the world's fastest-growing software segment & we are growing at record pace with customers spanning the globe.
As the health & safety of our teams is always a primary concern, we are currently a primarily remote workforce worldwide. Officially, our headquarters is in New York City (on Wall Street) with additional hubs in Canada, Europe & Asia.
As a Marketing Operations Manager reporting to Director Demand Gen/ABM you will have the opportunity to join a global & dynamic marketing team, great company with an inclusive start-up culture.
You will be responsible for building a revenue-enabling marketing engine. You will focus on building multi-channel tracking, reporting, developing further adoption of the marketing automation system, & maximizing its usage. Also, you will help build email marketing campaigns, focused on our BFS target markets & personas.
In this the role you will work closely with the Demand Gen/Field/Marketing Ops/Product Marketing team members. This role has a big opportunity for growth for the right candidate, expanding into additional demand gen channels.
Eloqua marketing automation platform administration, the SFDC & WordPress integrations aimed to deliver a seamless lead management experience.
Delivering MQLs via campaign automation, creation, implementation, & technical management of demand generation programs including building, testing, documenting, attribution, & reporting campaign results back to stakeholders.
Building lead scoring model & supporting data architecture & making sure all is operating accurately & as expected. Proactively needs to monitor & resolve exceptions & automation errors to ensure conversion rates between MQL-SAL stages.
Make recommendations to optimize the user experience, engagement rates, & optimize lead funnel conversion validated by rigorous testing strategies & channel expertise.
Build reports to provide visibility into marketing campaign results & email marketing & measure campaign efficacy.
Maintain detailed dashboards, closely monitor results for channels & campaigns, communicate insights & identify opportunities to improve marketing strategies & tactics.
Manage & act as subject matter expert for the core marketing technology stack. Research, evaluate, recommend, & implement tools & technology that will improve performance & operational efficiency.
Manage & maintain data quality within the marketing database, including compliance, tracking, enrichment, audience builds & regional targeting/segmentation.
Consistently look for opportunities to either establish or improve processes across systems & teams throughout the organization.
3-5 years of relevant experience
3 years' experience with Oracle Eloqua, or other marketing automation platform
2 years' experience with Salesforce.com, Einstein
& automation integration, as well as WordPress integration
HTML & CSS coding experience
Outstanding analytical, project management, & prioritization abilities
Ability to seek out process improvements & best practices that can be leveraged, & drive efficiency
Management of day to day processes between SFDC, Eloqua, & other critical Martech platforms
Wilingness to take initiative, & thrive with autonomy as well as collaboration
Have deep understanding & passion for marketing best practices & technologies
Be an excellent communicator; both written & oral
BI tool experience is a plus
Smartest people in the industry & the most interesting product on the market
Opportunity to work remotely
Comprehensive social benefits package