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DoubleVerify // digital media measurement software & analytics
Media, Full Time    New York    Posted: Wednesday, April 07, 2021
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Paid Media Specialist, New York

Who we are

DoubleVerify is a leading software platform for digital media measurement, data & analytics. DVs mission is to be the definitive source of transparency & data-driven insights into the quality & effectiveness of digital advertising for the worlds largest brands, publishers & digital ad platforms. DVs technology platform provides advertisers with consistent & unbiased data & analytics that can be used to optimize the quality & return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at

What youll do

The Paid Media Specialist is responsible for the day-to-day management of paid & organic digital marketing campaigns which can include paid search, display & social advertising strategies. The Paid Media Specialist will help drive growth & success for DoubleVerify on digital platforms.

  • Developing & executing multi-channel paid digital strategies that drive results, reach defined KPIs & boost revenue
  • Defining & managing budgets & media buying programs
  • Defining important metrics for paid media performance.
  • Measuring, tracking & analyzing all KPIs
  • Handling detailed campaign reporting on all metrics, & presenting weekly & monthly reports
  • Daily reviews of all campaigns for performance & optimizations
  • Staying up to date with latest paid media best practices & technologies.
  • Working in & delegating multidisciplinary teams with copywriters & designers.
  • Actively researching & collecting data to help inform paid media strategies moving forward.
  • Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
  • Actively measure & execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
  • Set up Conversion Tracking & Retargeting Pixels
  • Working with Agency to execute organic social campaigns.
  • DSP experience preferably with AppNexus (Xandr), Centro or Amazon

Who you are

  • 3+ years executing paid media campaigns
  • Excellent written & verbal communications skills
  • Highly proficient in Excel & PowerPoint
  • Data & performance-driven
  • Google AdWords Certified a plus
  • Google Analytics Certified a plus
  • Adobe Creative Cloud experience a plus
  • DSP experience preferably with AppNexus (Xandr), Centro or Amazon
  • Experience managing online media products & technologies such as experience with creative trafficking, campaign management, or ad serving.
  • Self-motivated, independent thinker & a team player, who will hit the ground running.
  • Proven ability to handle multiple deliverables with tight deadlines, manage competing priorities, & consistently perform in high-pressure environments.
  • Organized with a rigorous attention to detail, drive for excellence, & a positive can-do approach.  
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