Who we are
Drizly is the world's largest alcohol marketplace & the best way to shop beer, wine & spirits. Our customers trust us to be part of their lives - their celebrations, parties, dinners & quiet nights at home. We are there when it matters - committed to life's moments & the people who create them. We partner with the best retail stores in over 1300 cities across North America to serve up the best buying experience. Drizly offers a huge selection & competitive pricing with a side of personalized content. That is what we do. Who we are is a different story.
We are more than just another tech company. There is an intellectual curiosity that occurs at Drizly. We have a desire to question, to understand, to figure it out. Bottom line, we solve it. We value not just the truth but the process to get to the truth, to deliberate, decide & then act. Most importantly, we care. We care about our customers. We care about our company. We care about our team. There will be long days & incredible challenges.
We are blazing a trail in an industry that hasn't changed in nearly a century, & that doesn't scare us (well, not all the time) -and even when it does, it doesn't stop us, it energizes us.
Do you see yourself here? Read on.
Who you are
You are an action oriented offline media planner & buyer. You do not believe it's a question of Brand v. Performance media, you believe that offline media channels can both deliver branded communications + drive measurable business results. You thrive when you are able to drive results & apply your strategic mindset to create a vision for offline media efforts & execute against those goals. You are resourceful & know when & what levers to pull & refuse to stop short of measuring business impact with a laser focus on driving new buyer acquisition. You love testing & iterating on new ideas & have an appreciation of experimental test design. You are an offline media expert.
You have a proven track record of success & 5+ years working in TV planning with client side experience. We'd be super impressed if you have experience in all of the following: TV, radio, OOH (out-of-home), & direct mail (bonus: you've also managed digital channels).
What the role is
In the Senior Manager, Offline Media role, you will be an integral part of the Marketing Acquisition team, responsible for ensuring complete alignment of our offline media efforts to total business strategy. On Day 1, you will be Drizly's in-house expert on all things offline media & partner closely with our newly hired TV agency partner. You will work to uncover key insights & apply your findings into our new offline media channels, ensuring continuous improvement.
As our offline media expert, you will collaborate across our marketing team (including: digital media, brand, & analytics) to provide quantifiable new buyer growth. As Drizly continues to invest in offline media, you will be responsible for scaling our streaming & linear TV program, ensuring alignment of our offline media strategy to increase the lifetime value of our customers.