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Juul // vaping startup
Toronto, Canada    Posted: Wednesday, July 31, 2019
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JUUL's mission is to improve the lives of the worlds one billion adult smokers by driving innovation to eliminate cigarettes. JUUL is the number one US-based vapor product. Headquartered in San Francisco & backed by leading technology investors including Tiger Global, Fidelity Investments & Tao Invest, JUUL Labs is disrupting one of the worlds largest & oldest industries.

Were an exceptional team with backgrounds in technology, healthcare, CPG & biotech, & were growing rapidly to deliver on our mission. Were actively looking to hire the worlds best scientists, engineers, designers, product managers, supply chain experts, customer service & business professionals.


JUUL Labs is seeking aCategoryManager in our Toronto, Canada office, to manage a group orcategoryof products for our company. You will be the one responsible for the pricing & overall promotion of a productcategoryto maximize consumer appeal. Relationships with vendors & product range management will also be part of your duties.

An excellentCategoryManagermust have extensive experience in understanding consumer needs & the retail environment. They must have a commercial mindset & full comprehension of marketing & sales principles. Exceptional communication skills are also key forcategory managers. The goal is to increase sales & profitability of business to drive sustainable growth.

  • Identify insights, create opportunities, & deliver solutions that drive profitable sales growth
  • Manage external & internal customer relationships (influencing strategy & execution)
  • Develop long termcategoryplans, strategies, tactics, & tools that support national initiatives
  • Direct & perform analysis across a wide variety of retail business development issues
  • Participation in joint calls with field sales personnel on key national retail customer
  • Uses consumer & customer insights to develop trade & occasion-based marketing tools/ programs for execution by field sales team
  • Works with Trade Marketing team to represent the needs of the channel/customers in the development of all brand programs & tools that get executed in the channel
  • Evaluates all programs to identify key indicators of success & measuring impact & developing insights
  • Responsible for executing post-evaluations, as well as gathering feedback from customers & developing strategies for future programming & planning
  • Shared accountability (with sales) for volume & execution
  • Determine the positioning of a productcategoryto maximize visibility
  • Managecategoryspace responsibilities for account: Present shelf capabilities to retailer; Develop/recommend brand assortment & shelf schematic/planograms; Communicate/coordinate reset schedules/guidelines; Track & measure results.
  • Liaise with marketing teams to determine competitive pricing & promotional activities of a productcategory
  • Work with demand planning to develop forecasts to ensure the sustainability of inventory
  • Assume responsibility of budget development & revenue forcategory.


  • 2-3 years of general sales, marketing & distribution experience in a fast-paced, high performance consumer goods environment
  • 3+ years of Analyzing data or insights to determine industry & consumer trends
  • Knowledge ofcategorymanagement tools & processes
  • Advanced computer software proficiency (including: Word, Excel, Power Point, Sharepoint), VBA is a plus.
  • Strong familiarity with syndicated data, software, & measures (Nielsen, demographic data, etc.)
  • Familiarity with space management activities
  • Understanding of retail environment & A-B wholesaler network/processes & DSD/3-tier system
  • An analytical mind with a strategic ability
  • Ability to manage a wide range of multiple priorities
  • Strong ability to build & influence interpersonal relationships (agency, market units, functions)
  • Ability to derive insights from consumer research & analysis
  • Ability to derive solutions from outside thecategoryor industry to identify innovative approaches to the business
  • Business sense/acumen/business analysis broad business requirements required for short & long-term business planning


  • Mandatory University Degree in Business or related field


  • A place to grow your career. Well help you set big goals - & exceed them
  • People. Work with talented, committed & supportive teammates
  • Equity & performance bonuses. Every employee is a stakeholder in our success
  • Cell phone subsidy, commuter benefits & discounts on JUUL products
  • Excellent medical, dental & vision benefits
  • Location. Work in Toronto, Canada, one of the worlds greatest cities

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