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Vayner Media // social-first digital shop
Media, Full Time    New York City    Posted: Wednesday, May 08, 2019
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VaynerMedia is a full service global agency built for the now. We deliver integrated programs across creative, strategy, production, & media all under one roof that drive tangible business results for some of the biggest brands in the world.

About the Role

The Associate Director, Media Buying is responsible for serving as a day to day leader inside our Media Department, mentoring & working closely with a unified media buying unit consisting of Analysts, Senior Analysts & Managers. You will be functioning as a trusted & respected leader within the organization & relied upon for high-level operations management, innovation, & client/partner relationships. You will report into a Director, Media, working closely with this individual, your buying teammates as well as other core discipline team members (Media Planning, Media Analytics) as required to service your assigned clients goals. Depending on the level, scale, complexity & external communication, you will be assigned between one to three core clients to work on in your role.


  • Responsible for guiding a team of media buyers, focused on 3+ individuals & 1+ clients
  • Work directly with Managers, Senior Analysts & Analysts to carry out strategic & tactical plans for the buying team, not being afraid to jump in to resolve any pain points & help carry heavy workloads
  • Act as role model & embody a true leadership mentality
    • People-first mentality (We call this the Honey Empire)
    • Inspire positivity & respect among employees
    • Ensure employees achieve attainable professional goals/hit demarcated growth points
  • Take responsibility for & rectify (as needed) any mistakes or errors made by team members
  • Work with your Director to deliver best-in-class media investment strategy & execution outputs, derived from industry insights & expertise
  • Ensure strategy / approach / direction meets (or exceeds) client expectations for any given campaign or initiative, striving to be proactive vs. reactive with your approach to their businesses
  • Develop & nurture relationships with cross-discipline leaders, supporting the Director to collaborate on client strategy (specifically, Planning & Analytics teams, as well as Creative teams when applicable)
  • Contribute to the continued growth & stability of VaynerMedia, by exhibiting thoughtful decisions & actions that are best for the company both today & tomorrow
  • Exhibit rich expertise & depth of knowledge around core biddable digital platforms, with a specific focus on Facebook, Google, Amazon & others
  • Actively consider new opportunities for key client(s), proactively recommending new tactics, partners, etc.
  • Share agency POVs on hot topics; discussing client nuances & customizing message when appropriate. Share other agency highlights & best practices, & customize to how this can help their account.

Key Skills

  • Proven ad buying expertise (from campaign planning through execution/optimization through final reporting/wrap-up) across multiple key biddable platforms (Facebook, Google (Search, YouTube, DV360), Amazon (AMS, DSP, AMG), Twitter, Snapchat, Pinterest, LinkedIn, Publisher Direct, Connected TV/OTT)
  • Strong analytical skills including developing data-driven media & measurement plans for highly complex businesses
  • Fluency with analytics & attribution systems (DoubleClick/Google Analytics Suite/Adobe Analytics, MOAT/IAS/DoubleVerify, Nielsen/Millward Brown/Oracle, Neustar/VisualIQ/Convertro, etc.)
  • Comfort in Excel, experience with Tableau/Looker/Data Studio/other data visualization programs, fundamental understanding of economics & statistics a must
  • Able to anticipate campaign results based upon prior experience / use cases of recommended strategy
  • Clear attention-to-detail & organizational excellence to ensure flawless delivery of planned strategies
  • Exceptional communication skills: email, phone, presentations; is strategic, thoughtful, & can triage issues appropriately
  • Prepared to be the key figure in internal/external meetings as often as not
  • Able to clearly & accurately communicate to Managers, Senior Analysts & Analysts to achieve team priorities & unify team members around a common goal
  • Relay any concerns / needs accurately & in a timely fashion to the Director & above


  • Bachelor's degree
  • A minimum 5+ years of industry-related experience
  • Track record of successfully managing & executing digital media buying programs at scale
  • A proven understanding & expertise in investment strategy within the social/digital space & how to properly integrate within wider omnichannel marketing mixes
  • Strategic understanding of traditional, digital, & social-specific media planning & buying, along with the proper metrics of success & measurement opportunities
  • Experience leading & managing growing teams of at least 5+ people
  • An empathetic, upbeat demeanor, & warm personality that contributes to an already ridiculously-strong company culture
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