The Digital Marketing Manager will hold three key areas of responsibility: owning Newselas digital experience strategy & optimization; driving paid media strategy & execution; & establishing digital marketing best practices across the company. With the majority of your efforts focused on the first, you will serve as point person for developing & executing on a digital strategy to ensure awareness, consideration, thought leadership, & demand generation objectives are met. You will spearhead the re-launch of our global website, managing internal & external stakeholders, conducting competitive site analysis, & ultimately optimizing performance of the site post-launch. You will also run point on working cross-functionally & with external agencies to ensure brand consistency across all digital properties.
Why Youll Love This Role
This is an opportunity to make a tangible business impact at a rapidly growing company that is helping shape the future of education. Youll be working alongside some of the most passionate, inspired, world-class marketers & business professionals youll encounter in your career. In this role you will be helping to define the next phase of Newselas brand in the market, & will get to spearhead the digital manifestation of that strategy. Your work will directly contribute to growing Newselas impact on the K-12 market, & helping make reading more accessible & engaging for all readers.
Why Well Love You
You have a successful track record of launching dynamic, world-class websites targeting multiple audiences (preferably B2B), & may even have launched websites with eCommerce functionality. Your experience working with content management systems & tracking tools has enabled you to build a data-driven process for optimizing website performance (youre a whiz with SEO & demand gen metrics, & can deftly align them to overall business goals). You are an expert in planning & executing digital media campaigns across SEM, paid social, display advertising, retargeting campaigns, etc. You are also able to seamlessly translate business requirements into technical execution, & know which levers to pull to get the job done. You do all of this, while actively seeking input from other teams to ensure collaboration & alignment at every step in the process.
Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments & insights to supercharge engagement & learning in every subject. Students & teachers use Newsela to find digital content from 100+ of the best sourcesfrom National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools & analytics to take them where they want to go. Newsela has become an essential solution for schools & districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.